Volkswagen To Produce New Compact Car

Volkswagen AG's new chief executive said thethat produces Forfour supermini. The automaker
automaker plans a new compact model and doesceased development on the Formore and
not foresee impending job cuts. Martindiscontinued Roadster. Last year, after
Winterkorn, former head of Audi division, becameexperiencing slow sales, the company announced
Volkswagen's CEO this year, and has since takenthe cancellation of Forfour and the redesign of
over the company's core VW brand.Fortwo, set to be unveiled in Europe this year.
According to Winterkorn, shortly after takingVolkswagen, a German Wolfsburg-based
office, he proposed the "design and developmentautomaker, is in the process of enforcing its own
of a new, very small, model below the Fox."restructuring plan that includes the cutting of up
Winterkorn described the compact as "anto 20,000 jobs, trimming production expenses and
economical, everyday small car that looksimplementing extended working hours at its
attractive and is affordable." The said newGerman plants. The restructure program was
compact will be engineered to cater to a diverseintroduced by Bernd Pischetsrieder, previous CEO
market around the globe. Winterkorn added thatof the company. The said introduction was made
unlike DaimlerChrysler AG's ultracompact Smart, itin a bid to compete with Asian automakers which
would have "space for four people plus luggage."have been making steady success in the global
DaimlerChrysler AG's Smart is a compact carmarket. This automaker resorted to this strategy
that boasts a bunch of advantages like easy toin an effort to have a bigger piece of the
park built that allows "nose-in" parking. SmartAmerican auto market.
Fortwo idea was supported by Swatch, a SwissAccording to the Sueddeutsche Zeitung, a
watch manufacturer hence the codeGerman newspaper, Winterkorn indicated that the
"Swatchmobile." Later, the name was altered tocompany did not plan further cuts beyond that.
SMART, short for Swatch Mercedes ART. The"We need the team in its current strength in
function of the car is to transport two people andorder to realize additional projects that we are
few luggages.getting started now," Winterkorn said. Among
The production of the final Smart car was costly;those projects, "there will definitely be a hybrid
the primary cause is the engine technology usedpropulsion for cars in the compact class such as
aside from the distinct cold air intake. As a fact, itthe Polo and Golf -- as quickly as possible," he
was more expensive than other four and fiveadded. Winterkorn, chief of VW AG, confirmed
seater cars sold in Europe. This is the very reasonthat the extra production of the new compact
why the joint venture experienced heavy losses.model could avoid further job cuts.
Eventually, Swatch pulled out from the businessVolkswagen, one of the biggest automakers
venture.around the world, has popular brands like Audi,
In 2005, DaimlerChrysler decided againstBentley, Skoda, Lamborghini, SEAT and the brand
purchasing a 50 percent share in the NedCar plantVolkswagen itself, which was founded in 1937.