Volkswagen Out to Get Proton Management Control

Europe's largest automaker is expected to netsaid. Abdullah also said that they are looking to
Malaysia's national automaker Proton. The lattersign a deal with the German automaker soon but
has seen sales reduced as competition in thethey will not be pushing Volkswagen to take
Malaysian auto market heats up. With theimmediate actions. "We want to have this decision
expansion of operation of the auto industryas soon as possible but they have to take time. I
heavyweights like Toyota in Malaysia, Malaysiancannot force them to hurry up," he added.
car buyers have seemed to move away fromForbes also reported that a certain finance
Proton. The Malaysian automaker's limited lineupministry official commented that they are
and poor quality of cars pushes customersexpecting to have the deal closed as early as
further away.next month. "Malaysia is trying to settle it by
In an effort to save the ailing automaker, theNovember. This is what they intend to do," said
Malaysian government has been looking for athe official. There have also been reports that
major automaker which can help Proton back toVolkswagen is close to acquiring 20 percent of
profitability. Volkswagen and General Motors areProton's share.
reportedly interested in acquiring the MalaysianMalaysia's The Edge reported that: "Volkswagen is
automaker. But the Malaysian government clearlyalso seeking management control and will require
favors Volkswagen over General Motors. Talksthe government to underwrite any losses at
between the Malaysian government and theProton for at least three years." This means that
largest European automaker has been going onVolkswagen is being careful with their deal with
for three years and it is expected that the willthe struggling automaker. With that cushion, they
reach an agreement before the end of the year -are protected if their first years with Proton
as early as next month.prove to be unsuccessful.
Recently, Forbes reported that the EuropeanBut with the involvement of Volkswagen with
automaker is seeking management control overProton affecting the Malaysian automaker
Proton. This is one of the terms that Volkswagenpositively, can be expected that Volkswagen can
is apparently pushing to the Malaysianmake money with the Malaysian automaker.
government. If the Malaysian government givesWhen the third round of talks between the
consent to the European automaker, the latter willMalaysian government and the German
be in charge of one of the managerial functions.automaker was held, the value of Proton stocks
Volkswagen will be the one overseeing action byhas increased.
setting standards or goals, measuring actualUnder the agreement, it is expected that
performance of the company and takingVolkswagen will be marketing Proton vehicles on
corrective actions if goals are not met.the global auto market. The Malaysian automaker
Prime Minister Abdullah Ahmad Badawi who is alsois now gaining popularity as it is hooked up with
the financial minister according to Forbes said thatthe German automaker. It is also expected that
the German automaker is looking for thatVW head gasket -equipped Volkswagen vehicles
managerial function. "They have been discussingwill be sold by Proton in Malaysia where they
about it but we have not yet decided on that," healready have a strong dealership base.