| In the news: Volkswagen of America has | | | | General Manager of Creative Content at |
| announced recently that both of Volkswagen's | | | | Volkswagen of America, Inc., "We are excited |
| Jetta and Pasat advertisements were chosen as | | | | about being recognized by IAG. This research |
| finalists for the "Most Effective Overall Ad" | | | | confirms the true effectiveness of these |
| in the non-luxury category by IAG Research. | | | | messages in connecting with consumers and |
| | | | increasing consideration for the brand." |
| The IAG Research is a TV advertisement and | | | | |
| product placement effectiveness measurement | | | | The 2007 Jetta is equipped with most of the |
| company. The Passat wagon was chosen as a | | | | popular comfort and convenience features that |
| finalist for the "Most Effective Established | | | | are offered as standard including cruise |
| Nameplate Launch Campaign". The categories | | | | control, CD player, air conditioning, |
| for the award are based on the result of the | | | | traction control, and a |
| national advertising that started airing in | | | | height-and-telescoping steering wheel. |
| 2006 which recognizes the automakers that | | | | Similarly all of the 2007 Jetta models are |
| produce the ads that effectively reach the | | | | equipped with a four-wheel independent |
| viewing public. The effectiveness of the ads | | | | suspension, electro-mechanical steering, plus |
| is obtained through a combination of | | | | a manual transmission that is offered as a |
| strategic media placement and breakthrough | | | | standard feature. The base price for the 2007 |
| creativity. | | | | Jetta is $16,490. |
| | | | |
| Luckily for the maker of VW master cylinder | | | | The Passat sedan and wagon offers the same |
| and Europe's largest automaker, two of its | | | | comfort and convenience features as that of |
| vehicles were able to take home two of the | | | | the Jetta with the addition of practical and |
| five award categories presented by IAG | | | | safety features that includes not less than |
| Research. The Jetta was recognized for the ad | | | | six airbags-all standard. The 2007 Passat and |
| "Dance" while the Passat was acknowledge for | | | | 2.0T models are equipped with a sophisticated |
| its "Safe Happens" advertisement. | | | | 2.0 liter turbocharged, four-cylinder engine |
| | | | mated with an advanced direct injection |
| The judging process was done based on the | | | | delivery system for optimum fuel consumption. |
| responses from 1.5 million television viewers | | | | The starting price for the 2007 Passat sedan |
| who take part in answering the survey | | | | and wagon is $22,960 and $25,225 |
| questions. According to Kurt Schneider, | | | | respectively. |