| In the news: Volkswagen of America has | | | | According to Kurt Schneider, General Manager of |
| announced recently that both of Volkswagen's | | | | Creative Content at Volkswagen of America, Inc., |
| Jetta and Pasat advertisements were chosen as | | | | "We are excited about being recognized by IAG. |
| finalists for the "Most Effective Overall Ad" in the | | | | This research confirms the true effectiveness of |
| non-luxury category by IAG Research. | | | | these messages in connecting with consumers |
| The IAG Research is a TV advertisement and | | | | and increasing consideration for the brand." |
| product placement effectiveness measurement | | | | The 2007 Jetta is equipped with most of the |
| company. The Passat wagon was chosen as a | | | | popular comfort and convenience features that |
| finalist for the "Most Effective Established | | | | are offered as standard including cruise control, |
| Nameplate Launch Campaign". The categories for | | | | CD player, air conditioning, traction control, and a |
| the award are based on the result of the national | | | | height-and-telescoping steering wheel. Similarly all |
| advertising that started airing in 2006 which | | | | of the 2007 Jetta models are equipped with a |
| recognizes the automakers that produce the ads | | | | four-wheel independent suspension, |
| that effectively reach the viewing public. The | | | | electro-mechanical steering, plus a manual |
| effectiveness of the ads is obtained through a | | | | transmission that is offered as a standard feature. |
| combination of strategic media placement and | | | | The base price for the 2007 Jetta is $16,490. |
| breakthrough creativity. | | | | The Passat sedan and wagon offers the same |
| Luckily for the maker of VW master cylinder and | | | | comfort and convenience features as that of the |
| Europe's largest automaker, two of its vehicles | | | | Jetta with the addition of practical and safety |
| were able to take home two of the five award | | | | features that includes not less than six airbags-all |
| categories presented by IAG Research. The Jetta | | | | standard. The 2007 Passat and 2.0T models are |
| was recognized for the ad "Dance" while the | | | | equipped with a sophisticated 2.0 liter |
| Passat was acknowledge for its "Safe Happens" | | | | turbocharged, four-cylinder engine mated with an |
| advertisement. | | | | advanced direct injection delivery system for |
| The judging process was done based on the | | | | optimum fuel consumption. The starting price for |
| responses from 1.5 million television viewers who | | | | the 2007 Passat sedan and wagon is $22,960 and |
| take part in answering the survey questions. | | | | $25,225 respectively. |