Because the environment is Everybody's business

The increasing demand for green cars and thethe time that oil prices have continuously
growing awareness for the continuous threat ofincreased, their sales also took off and have
global warming have encouraged dealershipsgrown since then although it still fluctuates due to
around the country to join the green carthe rise and fall of the cost of diesel.
bandwagon. And to attract customers these autoDespite of the fact that the Northern California lot
dealers are using green diesel cars. More than aattracts mostly politically aggressive customers
dozen of these businesses are found along thethat includes Pete Coyote who recently bought a
West Coast where the biodiesel subculture is2006 Volkswagen Jetta TDI, Ahl also stressed
slowly conquering the mainstream.that there are also a fair share of shoppers who
A great number of these clean-dieselbuy because they know that by doing so will
entrepreneurs conduct marketing via the internetenable them to help preserve the environment,
using their own web sites as well as Craigslistwhich is definitely a good thing.
classifieds to attract potential customers, thereWhatever may be the motivation that a
are also some that display their wheels fromcustomer has may it be political or the simple
streetside auto lots.care for the environment, the fuel-efficiency and
According to Steve Ahl, a former recycled-lumberthe longevity of diesel cars would remain to be
salesman who is currently outfitting his used dieselthe key selling point for Ahl's customers.
car lot in Ukiah, Calif., with solar panels, "In 2003, IIn some vehicles an odometer showing 100,000
came out of the closet and became a full-blownmiles traveled may indicate old age for gasoline
car dealer. This isn't the typical suede shoe usedengine but the opposite is true in the case for
car lot operation."diesel cars like Volkswagen TDIs because such
The Ahl Motors TDI Cars has been able to sellfigure is a sign of youth. You see Volkswagen
almost 700 Volkswagen Turbo Direct InjectionTDIs are designed to last half a million miles and
(TDI) diesels together with some other brands likeare equipped with high-quality VW fuel injection
Ford and Honda trucks. It also has stocks of 25that helps turn it into a fuel-efficient and
models with price ranging from $10,000 toeco-friendly vehicle. Ahl said, "I have sold to
$35,000. Ahl also said that most of his customersconservative Republicans just because these cars
would really want to shift to using biodiesel.make economical sense. They're sporty,
To convert a vehicle into a green car wouldeconomical and they go forever."
normally cost as little as $50 or more than $2,000Last year AutoWeek magazine has tested a
depending on the modifications that a car ownerVolkswagen Jetta TDI and was able to achieve
wants. But no matter how the cost involved the49.9 miles per gallon surpassing the 42 miles per
result is worth it since you get to have a vehiclegallon of the Toyota Prius. And with or without
that can run on petroleum-based diesel,biodiesel the Jetta TDI hovers around $3.50 per
crop-based biodiesel, vegetable oil fromgallon in California. Ahl has customers coming from
deep-fryers of fast-food kitchens or how about aas far as San Diego and Seattle who wants to
combination of the three.replace their hybrid Toyota or Honda with a
Ahl Motors's models can function on biodiesel afterVolkswagen TDI and fuel it up with biodiesel.
only minimal alterations. Ahl said that starting from