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Volkswagen Appoints New Ceo For Vw Of America

Amidst the less enthusiastic sales of theup to now, and said that the company was
Volkswagen brand in the U.S. this year, thehoping that planned new offices away from
German automaker has decided a reshuffle inDetroit, the centre of U.S. auto
its top management. Volkswagen has alreadymanufacturing, would bring it closer to U.S.
lost $827 million in North America last year.consumers.
Stefan Jacoby, 49, who has earlier headedVolkswagen currently has only one factory in
global marketing and sales for the VW group,North America, in Puebla, Mexico. The plant
will become president and CEO of Volkswagenmanufactures the Volkswagen Jetta and New
of America starting September 1. "TheBeetle  cars  as  well  as  buses and trucks.
objective is to achieve further significant
expansion in the position of Volkswagen andVolkswagen would produce more than 6 million
Audi on the U.S. market through attractivecars this year, up from 5.7 million in 2006,
and competitive products," VW said in aWinterkorn said. A goal of 10 percent higher
statement  Thursday,  last  week.productivity was attainable this year, he
added.
Jacoby is a former CEO of Mitsubishi Motors
Europe. As future CEO of VW of America, heThe euro is near an all-time high against the
will succeed Frank Witter, 48, who is movingU.S. dollar and Japanese yen, making it
to Volkswagen Credit, where he will becomedifficult for European-made cars to compete
co-president, sharing the post with Kevinwith those produced in the United States and
Kelly,  60.Japan and causing concern among some
euro-zone  politicians.
The news comes after the media has reported
that the German automaker and world'sAbout  Volkswagen  of  America
fourth-largest carmaker is currently mulling
over building a new North American factory ifFounded in 1955, Volkswagen of America, Inc.
the dollar stays weak. Chief Executive Martinis headquartered in Auburn Hills, Michigan.
Winterkorn reportedly confirmed plans in anIt is a subsidiary of Volkswagen AG,
interview Saturday with German magazineheadquartered in Wolfsburg, Germany.
Focus, saying, "If the dollar stays at itsVolkswagen is one of the world's largest
current level, one has to consider a factoryproducers of passenger cars and Europe's
in  North  America  very  seriously."largest automaker. Volkswagen sells the
Rabbit, New Beetle, New Beetle convertible,
Winterkorn also added that Volkswagen - makerGTI, Jetta, GLI, Passat, Passat wagon, Eos,
of quality Volkswagen catalytic converter,and Touareg through approximately 600
had not done very well in the United Statesindependent U.S. dealers.



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