Volkswagen Appoints New Ceo For Vw Of America

Amidst the less enthusiastic sales of theof quality Volkswagen catalytic converter, had not
Volkswagen brand in the U.S. this year, thedone very well in the United States up to now,
German automaker has decided a reshuffle in itsand said that the company was hoping that
top management. Volkswagen has already lostplanned new offices away from Detroit, the
$827 million in North America last year.centre of U.S. auto manufacturing, would bring it
Stefan Jacoby, 49, who has earlier headed globalcloser to U.S. consumers.
marketing and sales for the VW group, willVolkswagen currently has only one factory in
become president and CEO of Volkswagen ofNorth America, in Puebla, Mexico. The plant
America starting September 1. "The objective ismanufactures the Volkswagen Jetta and New
to achieve further significant expansion in theBeetle cars as well as buses and trucks.
position of Volkswagen and Audi on the U.S.Volkswagen would produce more than 6 million
market through attractive and competitivecars this year, up from 5.7 million in 2006,
products," VW said in a statement Thursday, lastWinterkorn said. A goal of 10 percent higher
week.productivity was attainable this year, he added.
Jacoby is a former CEO of Mitsubishi MotorsThe euro is near an all-time high against the U.S.
Europe. As future CEO of VW of America, he willdollar and Japanese yen, making it difficult for
succeed Frank Witter, 48, who is moving toEuropean-made cars to compete with those
Volkswagen Credit, where he will becomeproduced in the United States and Japan and
co-president, sharing the post with Kevin Kelly, 60.causing concern among some euro-zone politicians.
The news comes after the media has reportedAbout Volkswagen of America
that the German automaker and world'sFounded in 1955, Volkswagen of America, Inc. is
fourth-largest carmaker is currently mulling overheadquartered in Auburn Hills, Michigan. It is a
building a new North American factory if the dollarsubsidiary of Volkswagen AG, headquartered in
stays weak. Chief Executive Martin WinterkornWolfsburg, Germany. Volkswagen is one of the
reportedly confirmed plans in an interviewworld's largest producers of passenger cars and
Saturday with German magazine Focus, saying, "IfEurope's largest automaker. Volkswagen sells the
the dollar stays at its current level, one has toRabbit, New Beetle, New Beetle convertible, GTI,
consider a factory in North America veryJetta, GLI, Passat, Passat wagon, Eos, and
seriously."Touareg through approximately 600 independent
Winterkorn also added that Volkswagen - makerU.S. dealers.