| If you are a marketer, you have undoubtedly | | | | words and word arrangements. Currently, the |
| picked up a number of Google beta projects. You | | | | Overture Inventory tool does not allow you to |
| might have used the Google search bar, the | | | | differentiate between word arrangements and |
| Google browser accelerator, or some other | | | | singular and plural versions, which is a significant |
| project which has not yet made it into | | | | problem (especially for marketers who do not |
| widespread public bin of Google products. If you | | | | know it is a problem). The search volume for a |
| have not seen this one yet, you will be stunned. | | | | plural word might be ten times higher than that of |
| The new Google Trends lab service is an answer | | | | a singular word. But if you only optimize for the |
| (and a different approach) to the Overture | | | | singular, then you are missing out on all that |
| aggregate demand inventory search. | | | | traffic; and you will not even know why. |
| Google Trends is a relatively new service which | | | | Another great application of Google Trends is to |
| looks into the searches made and gives you the | | | | use it for word arrangements, as mentioned |
| answers on the popularity of whatever subject | | | | above. With the Overture Inventory tool, some |
| you are trying to research. For example, say you | | | | of the word arrangements will look pretty |
| want to know if you should start a site based on | | | | strange. Luckily, Google Trends will allow you to |
| roses or violets. You know from performing a | | | | determine whether or not they are the correct |
| simple search on Google there are roughly ten | | | | search times or just the way in which Overture |
| times as many sites based on roses as there are | | | | decided to display them. |
| violets, but you do not know how many people | | | | Furthermore, you can be more specific if you |
| are searching for either of the terms. Now you | | | | want; and instead, get information about the |
| can find it out, too. Simply go to Google Trends | | | | searches from the top ten countries. Google |
| and input in the word roses, followed by a | | | | Trends will narrow it down to the top ten cities |
| comma, and the word violets. Instantly, Google | | | | that are searching on the subject that you are |
| Trends will display a graph showing you the word | | | | interested in. This could be useful if you are trying |
| roses has been requested in searches more than | | | | to determine where the traffic for a potential |
| violets. This graph reflects searches from the last | | | | niche site would be coming from. Currently the |
| two years. It will also show you a comparison | | | | service is only available in English, but over time |
| among the top ten countries. As well, Google | | | | this will change, as they expand the service and |
| Trends will have by the side of your graph a | | | | make it more useful worldwide. |
| selection of news stories relating to the topic. | | | | If you are tired of using Overture Inventory for |
| You do not actually have to make a comparative | | | | aggregate demand statistics, you should consider |
| study when you use Google Trends. Any single | | | | using Google Trends. Not only will it give you the |
| word may be entered to get the same basic | | | | chance to make easier, faster comparisons, but it |
| information. You will still see a graph that will show | | | | will also help you in properly geo-targeting your |
| you search trends, a bar graph displaying country | | | | niche site to the correct audience; however, with |
| interests, and the news item list at the side. But, | | | | that being said, you will still want to continue using |
| at the same time, if you are using comparative | | | | the Overture Inventory tool, if only to get ideas. |
| data to feel out the market, you can compare up | | | | It is still one of the simplest means through which |
| to five items. You can even look up Google and | | | | to collect and compare aggregate search data for |
| compare its use to the other search engines. You | | | | a given term. Perhaps you can start with the |
| might even be surprised at the results. | | | | Overture Inventory tool and then branch off to |
| One excellent way in which you can use this tool | | | | Google Trends to create a more precise, better |
| is to determine the actual search volume for plural | | | | researched word list. |