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Proton Needs Volkswagen to Survive

In the news: Europe's largest automaker with Mitsubishi Motors Corp.
and producer of Volkswagen relay said unfortunately the partnership didn't last
that its ongoing talks with Malaysia's long and ended in 2004. There are two
Proton Holdings Bhd are already at its other automakers that are discussing the
advanced stage since it is really possibilities of partnership with Proton,
planning to seek a platform to expand its the PSA Peugeot Citroen and General
market in Southeast Asia. Motors Corporations. However PSA Peugeot
According to Kevin Rose, Volkswagen's Citroen has ended talks with Proton last
head of international sales, "both week while General Motors is said to be
parties clearly know what they would want still having ongoing discussions.
from such an agreement." He also said Unfortunately, no details were released
that the company is also working to meet regarding the talks between GM and
the deadline set by the Malaysian Proton.
government which is scheduled on March Volkswagen to Control Production
31, 2007. According to the Wolfsburg-based
Volkswagen has already added capacity in automaker controlling of local production
China and will expand in India to boost is the key strategy to survive in
sales of its Jetta and Passat models in emerging markets such as Malaysia and
two of the world's fastest growing major India. "For us a brand, it's important
economies. It should be noted that just that we can always say made by VW, or
last Proton has again reported its built by VW. Even in China, where for
biggest quarterly loss in at least eight legal reasons we are a minority partner,
years and has been market share to we still have a great control over the
overseas rivals including Toyota Motor production, assembly, design of our
Corp. Proton needs new design and products, and that's incredibly important
technology in order to become competitive for us," explained Kevin Rose.
not only in Malaysia but in the world and It is no secret that initial talks
it needs Volkswagen to provide it with between Volkswagen and Proton have
the help that it needs to survive. collapsed January last year after the two
Ang Kok Heng, who manages 114 million companies disagreed on issues pertaining
stocks at Philip Capital Management in to the control of the company.
Kuala Lumpur, said "there are a lot of Fortunately, all issues have been settled
things Proton needs to learn in order to resulting to the resuming of talks
be competitive and having a partner will between the two automakers.
help it catch up with the bigger boys." About Proton
Despite the losses that Proton has Malaysia's government owns 43 percent
obtained it has managed to increase its stake at Proton held by its investment
shares by as much as 3.1 percent and unit, Khazanah Nasional Bhd. It was
closed up 5 sen or 0.8 percent at 6.55 Former Prime Minister Mahathir Mohamad
ringgit in Kuala Lumpur, valuing the who set up Proton in the year 1983 and
company at 3.6 billion ringgit or $1 become the bedrock of the country's
billion USD. However in terms of stocks, manufacturing industry. Former Prime
Proton's stocks have declined by 0.8 Minister Mohamad said last year that
percent this year while Malaysian Proton will collapse without a foreign
benchmark index has climbed 7.8 percent. partner. It was in July 1985 that Proton
Proton is not the first Malaysian launched its first model the Proton Saga
automaker that has seek for a foreign which became the country's most popular
partner, the Shah Alam, Malaysia-based car for taxis.
automaker has sought foreign alliance




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