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Are Wagons Ready for a Comeback?

Ten years ago if you walked into a carroad. The gravel driveway leading to the
dealership and told a salesperson you werecottage doesn't count.For most people it's
interested in a station wagon you'd likelybeen so long since the Wagon was popular that
get a sympathetic pat on the back and a 10they  forget  why
page report on why wagons have gone the way
of disco music and moon shoes. Ultimately,they left it. Wagons offer better handling,
wagons sales petered out as customers linedfuel  efficiency and are still able to carry
up in droves to buy mini vans and SUVs.
Since the introduction of the aforementionedthe kids (and their gear) to hockey
mini van, which was introduced in the earlypractice. European manufacturers such as
1980's, most families abandoned the wagon inAudi,
hopes of regaining a sense of coolness that
was somehow missing from a 1983 OldsmobileVolvo, Volkswagen, and Mercedes-Benz offer
Custom Cruiser wagon with wood grain sidewagons.  Even  BMW  has  increased  their
panels.As mini vans grew in popularity they
too began to become less desirable towagon line-up with the introduction of the
families530xiT  last  year.  And  these
looking for that next big thing. As any 12manufacturers know a little something about
year  old  can  tell  you,  once  too  manyvehicle  dynamics.  Sure  most  marketing
people start doing the same thing it becomesmanagers cringe at the term wagon, favouring
dated  and  opens  the  door  forterms  like  Sport  Touring  and  Avant.
something else. Remember The Power Rangers,Perhaps they've been reading
Pokemon,  or  Pogs?  Neither  do  I.  InShakespeare."What's in a name? That which we
call a rose by any other word would smell as
this case the successor to the mini van was
the  SUV.  Throughout  the  1990's,  SUV'ssweet".Sure, but I like giving a dozen roses
and  I  call  a car with a rear hatch and an
grew to new heights of popularity, filling
Wal-Mart  parking  lots  and  emptying  theextended roof line between the c and d
pillars, a wagon.But younger audiences have
strategic oil reserve at an unprecedentedyet to jump onto this bandwagon (pun
rate.  Although  even  more popular than theintended).
mini van, SUV's have remained the vehicle ofRappers, actors, and sports icons continue
choice  for  North  America's  "with  it"to  roll  around  in Escalades wearing 24's.
families for well over a decade.Times areSo perhaps this is just a sideshow to the
changing. Today, as gas prices reach newstoried  SUV.  Then  again  maybe not. A few
heights  more  people  are
months ago I saw something I thought I would
reconsidering the SUV option in favour ofnever  see.  I  saw  a  popular  rap  video
something  more  fuel-efficient.
showcasing a black Dodge Magnum, undoubtedly
Manufacturers have done their homework,a  wagon,  driving  up  and  down  the
introducing  wagons  with  AWD,
boulevard. Could this singer be a
panoramic sunroofs and rear DVD players.trailblazer  (oddly  the name for a SUV from
Just  like  many  SUV's.  And  if  by  now
Chevrolet)? Let's hope so. Put down that gas
you've noticed that most people aren'tpump  and  get  rid  of  your  SUV.  You
interested in the off-road capabilities of
theirwant a wagon, uh sorry, a sport touring. Get
with  the  program.  What's  old  is  new
SUV you wouldn't be wrong. As little as 3%
of  SUV's  have  actually  been  taken  offagain.



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