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The Red Ribbon Story

On February 7, 1985 at 2:00 p.m. the US Drugfirst National Red Ribbon Campaign in an
Enforcement Administration (DEA) agenteffort to reach million of US children and
Enrique (Kiki) Camarena was attacked by fiveexpand Camarenas dedication to prevent drug
men while opening his truck doors intendinguse  around  the  world.
to drive and meet his wife for lunch. The
beige Volkswagen where he was forced inSince Camarenas murder, the Red Ribbon
disappeared that warm winter afternoon in theCelebration and every associated campaign has
streets of Guadalajara, Mexico. One monthtouched the lives of millions of people each
later, Camarenas body was found savagely andyear. Annually, during October 23rd to 31st,
grotesquely  murdered.more than 80 million young people and adults
show their commitment to a healthy, drug-free
When Camarena joined the US DEA, after havinglife by wearing or displaying the Red Ribbon.
served as a Marine and becoming a policeThis nationwide effort has become a major
officer, his mother tried to convince him toforce for raising public awareness and
resign, but he was determined to make amobilizing communities to combat alcohol,
difference. In 1974, he was transferred todrug  and  tobacco  use  among  youth.
Guadalajara, Mexico, the center at the time
of the drug trafficking empire and working asYears later, the red ribbon gained
an undercover agent was investigating a majorinternational appeal as a symbol of the fight
drug cartel believed to include officers inagainst AIDS when it was worn by Jeremy Irons
the Mexican army, the police and theat the 1991 Tony Awards. Created by the New
government. A firm believer of the notionYork-based Visual AIDS Artists Caucus, this
that even one person can make a difference invisual symbol demonstrated compassion for
this world, Camarena, at the age of 37,people living with AIDS and support to their
sacrificed his life to prevent drugs fromfamilies. Inspired by the yellow ribbons
entering the United States schools andhonoring American soldiers servicing in the
streets.Gulf war and the US hostages of the American
Embassy in Tehran, the color red was chosen
Honoring his memory, family and friends fromfor its connection to blood and as a symbol
his hometown in Calexico, California beganof passion. After becoming a politically
wearing red badges of satin signifying hiscorrect fashion accessory, the Red Ribbon is
battle against illegal drugs. Soon,worn on December 1st, each year in memory and
coalitions were formed and adopted the symbolsupport of the HIV/AIDS victims and also to
of Camarenas memory: the red ribbon. In 1988,increase public awareness and thus, research
three years after his torture and death, thefunding.
National Family Partnership organized the



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