| When I first began my online business, I kept | | | | I've tried to sell goods and services to leads. I've |
| hearing the importance of building your list, building | | | | conducted countless e-mail campaigns with |
| your list and then building your list some more! | | | | purchased leads. I've used my autoresponder so |
| The only problem, was that I had nothing to build | | | | much that it began making calls to its union rep. |
| on, no foundation to begin with, nobody to inform | | | | I've sent, literally, millions of e-mails to "Biz Op" |
| about my awesome money making idea. So...I did | | | | leads telling them of their need for my goods and |
| what countless other "fresh off the boat" internet | | | | services. Do you want to know how many |
| marketers do (I despise the term "Newbie"), I | | | | purchased something from me? Nada, zip, |
| looked to Google for my answers and do you | | | | zilch...that's right...ZERO! |
| know what the answer was? Leads! Yes, Leads! | | | | That was a long time ago and since then, I have |
| You want a list? You need Leads! So... I got | | | | realized the error of my ways. If you are reading |
| leads...bunches of leads, truck loads of leads and | | | | this article and are beginning to see just a little of |
| finally, whole boat loads of leads! In this article, I | | | | the light, allow me to pull open the curtain, lift up |
| want to give you one man's perspective on these | | | | the shade and allow ALL of the light to come |
| leads and the real story behind them. | | | | pouring into your senses. I mean that too, I really |
| Ok...so I need leads. Why? Because leads become | | | | don't want you to experience what I did, nor do I |
| prospects and prospects become customers. And | | | | want you to drain your bank account like I did. |
| that is why we are in business, right? To provide | | | | Pay attention now, here comes the all-revealing |
| our customers with the products and services | | | | principle that I want you to apply to your own |
| they desire. So...it all begins with leads. As that | | | | internet business quest for more customers... |
| neophyte internet marketer (remember, I despise | | | | ALL of those "business opportunity" leads that I |
| the word "Newbie"), I thought that this process | | | | bought, chased after with e-mails and prayed |
| seemed pretty easy. Dozens of web sites were | | | | would become my customers, were interested in |
| telling me that they have the leads that will turn in | | | | "a" business opportunity, just not "my" business |
| to my customers, all I need to do is contact | | | | opportunity. |
| them and pretty soon, I'll be needing a new | | | | And therein lies the problem. If someone |
| wheel-barrow to take all of my cash to the bank | | | | expresses an interest in buying a car, that does |
| in. Right? Wrong! | | | | not necessarily mean that he is interested in |
| Why was this wrong? Because there was | | | | actually buying a Porsche. All of the greatest |
| something missing. What was left out of that last | | | | Porsche dealers in the world, would never sell a |
| equation was the "Prospect" part. Remember, | | | | car to this man because, even though he IS |
| leads become prospects and prospects become | | | | interested in buying a car, he ALWAYS buys Ford. |
| customers. Leads do NOT become customers all | | | | As marketers, we need to find people who are |
| on their own.How can I say this? Because I know, | | | | actually interested in and persueing what we have. |