| Some months back, the automotive industry has | | | | the situation as a tactic from Ford so that |
| been bombarded with various pieces of news as | | | | they could properly study where they would be |
| per the fate of the Ford Motor Company's | | | | getting the best deal for Jaguar and Land |
| Jaguar and Land Rover brands. These two are | | | | Rover. |
| actually luxury brands that are part of | | | | |
| Ford's Premium Automotive Group (PAG). | | | | It seems like the end of the bidding for |
| | | | Jaguar and Land Rover has finally come to an |
| What has been the seed as per the rumors | | | | end for a couple of days back, a newsletter |
| regarding the fate of the two brands, it | | | | from the American International Automobile |
| actually started with how the brands' | | | | Dealers Association (AIADA) carried news that |
| vehicles are doing in the market. For quite | | | | the Ford Motor Company has finally chosen the |
| some time, Jaguar and Land Rover have been | | | | right party who would purchase the two brands |
| performing poorly in the market so much so | | | | from them. Tata Motors from India would be |
| that the Ford Motor Company has not been | | | | the new owner of the vehicle and that the |
| gaining much profit from the two brands. It | | | | purchase of the brands is set to be announced |
| is also not a secret that Ford has been under | | | | this March 5th of 6th. |
| much financial stress lately because of | | | | |
| declining profit and one of their solutions | | | | The purchase has already been finalized and |
| so as to help better their financial | | | | Tata has already been talking with trade |
| situation was to sell their two luxury | | | | union leaders since last week. The national |
| brands. | | | | officer for one of the largest unions in the |
| | | | UK auto industry, Roger Maddison, has |
| When Jaguar and Land Rover was put up for | | | | announced, "Everything seems fine as far as |
| sale, there were quite a number of parties | | | | we are concerned; it's just the lawyers |
| and individuals who were interested in owning | | | | working on it now." |
| the two brands. However, Ford wanted to make | | | | |
| sure that they were getting the best deal on | | | | One of the major outcomes of these talks |
| the two brands. And what the Dearborn-based | | | | include the fact that Tata would still be |
| car maker did was to set up a system where | | | | sourcing the brands' engines, NGK laser |
| interested purchasers could put in their bids | | | | platinum spark plugs, stampings, and other |
| for the luxury brands. This process took | | | | auto systems from Ford. |
| quite some time and experts were looking at | | | | |