| Some months back, the automotive industry has | | | | experts were looking at the situation as a tactic |
| been bombarded with various pieces of news as | | | | from Ford so that they could properly study |
| per the fate of the Ford Motor Company's Jaguar | | | | where they would be getting the best deal for |
| and Land Rover brands. These two are actually | | | | Jaguar and Land Rover. |
| luxury brands that are part of Ford's Premium | | | | It seems like the end of the bidding for Jaguar |
| Automotive Group (PAG). | | | | and Land Rover has finally come to an end for a |
| What has been the seed as per the rumors | | | | couple of days back, a newsletter from the |
| regarding the fate of the two brands, it actually | | | | American International Automobile Dealers |
| started with how the brands' vehicles are doing in | | | | Association (AIADA) carried news that the Ford |
| the market. For quite some time, Jaguar and Land | | | | Motor Company has finally chosen the right party |
| Rover have been performing poorly in the market | | | | who would purchase the two brands from them. |
| so much so that the Ford Motor Company has | | | | Tata Motors from India would be the new owner |
| not been gaining much profit from the two | | | | of the vehicle and that the purchase of the |
| brands. It is also not a secret that Ford has been | | | | brands is set to be announced this March 5th of |
| under much financial stress lately because of | | | | 6th. |
| declining profit and one of their solutions so as to | | | | The purchase has already been finalized and Tata |
| help better their financial situation was to sell their | | | | has already been talking with trade union leaders |
| two luxury brands. | | | | since last week. The national officer for one of |
| When Jaguar and Land Rover was put up for | | | | the largest unions in the UK auto industry, Roger |
| sale, there were quite a number of parties and | | | | Maddison, has announced, "Everything seems fine |
| individuals who were interested in owning the two | | | | as far as we are concerned; it's just the lawyers |
| brands. However, Ford wanted to make sure that | | | | working on it now." |
| they were getting the best deal on the two | | | | One of the major outcomes of these talks include |
| brands. And what the Dearborn-based car maker | | | | the fact that Tata would still be sourcing the |
| did was to set up a system where interested | | | | brands' engines, NGK laser platinum spark plugs, |
| purchasers could put in their bids for the luxury | | | | stampings, and other auto systems from Ford. |
| brands. This process took quite some time and | | | | |