Will a Shrinking Wallet Shrink Our Cars?

After a temporary adjustment due to gas-pricethousands of dollars during the contract-signing is
panic, Americans will return to buying the style ofonly an indication that folks are not getting the
vehicle that most suits their needs and theirinformation they need in order to prioritize. And
desires.while it is certainly understandable when
For a family of four or more, anything less than aautomakers advertise their vehicles as having the
decent-sized SUV will seem inadequate, because it'best in class' fuel economy, buyers would do well
IS inadequate. Americans have a wide selection ofto simply ignore most of this noise. 'Best in class'
leisure activities available to them, many of whichsimply means that they can show a one mile per
require a considerable amount of cargo space.gallon edge over the nearest competitor during
And how can time-strapped Moms and Dadstesting.
ferry their kids in style without the occasionalAnyone looking for a visual demonstration of the
ability to carry some of the other kids? Threeterm 'disclaimer' is invited to tour the EPA website.
boys in football gear is a full load, and four isThey have discovered an impressive variety of
impossible without some extra room.ways to disclaim their results, leaving no question
We have become used to larger vehicles becauseas to what they think about them. It isn't as
many of us live so much of our lives on the road.though there isn't an impressive body of work
In addition to our leisure necessities, a largerthere--there is, it is just that driving styles,
vehicle provides at least the illusion of greaterweather, road conditions, seasonal changes, etc. all
safety, acting as a measure of self-defenseplay a hugely significant role in the actual mileage a
against all the other huge vehicles we are invehicle will get.
constant near-contact with. Some of the happiestAs more automakers roll out larger hybrids, any
women I have ever seen are behind the wheelsresidual guilt about the environment that might be
of Hummers.hanging around will soon dissipate. We are lucky to
The key issue for buyers should be the crushinghave the options we do in our country--though
depreciation they suffer from many of thesewe certainly take them for granted--and this has
expensive vehicles. It is not unusual to lose $30kmade of us a nation of optimists. We expect fuel
or more in actual value over the space of twoprices to drop when they are squeezing us, and
years. When we are able to educate buyers onthey generally do.
where the money actually goes in a car deal, weAbsent a governmental decree that we are no
will be well on our way to pulling many families outlonger allowed to drive the cars we want (not so
of the financial mire.far-fetched), stepping back from something we
The act of worrying over a couple of MPG (asenjoy is just not an American trait.
'rated' by the EPA) while happily eating tens ofNor should it be.