| < – Why a dedicated vehicle marketplace is | | | | Although these sites offer some tremendous |
| the best place to buy or sell a used vehicle. | | | | features and benefits, they also have some |
| In a world of increasing consumer advocacy, | | | | major drawbacks. Perhaps the most notable |
| shoppers are more risk averse and conscientious | | | | disadvantage of general online classifieds sites is |
| than ever before. This increase in consumer | | | | the high degree of fraudulent activity that occurs. |
| knowledge is widely attributed to the power of | | | | Research has shown that vehicles listed on |
| the internet as a legitimate search tool to find | | | | general classifieds sites are often not as they are |
| information on just about everything you could | | | | initially described. Many consumers have reported |
| ever imagine. Historically, there has been a stigma | | | | incidents of unreported damage, excessive |
| attached to the internet as an illegitimate source | | | | mileage, and more wear and tear than was |
| of information – such that the internet is a | | | | originally listed. |
| veritable “no mans land” of largely | | | | Another major drawback is that general |
| inaccurate and incredulous information. As the | | | | classifieds like Craigslist and Kijiji do not offer |
| internet has grown in size and popularity, this | | | | certified pre-owned vehicles. Certified pre owned |
| stigma has largely been broken. Granted, there is | | | | vehicles are used vehicles for sale that have been |
| a lot of clutter and misinformation on the internet; | | | | returned to the original manufacturer and put |
| but isn’t the same true for any information | | | | through a rigorous inspection to ensure that they |
| source? It is up to the reader to browse through | | | | have been restored to like-new condition. They |
| the clutter to pick out the valuable information. | | | | offer many of the advantages of a new car at a |
| But, shouldn't consumers have the right to be | | | | price the general public can afford – things |
| provided with a source of universal accuracy of | | | | such as: extended warranties, roadside assistance, |
| information? | | | | and extended kilometer allotments. |
| These days, a website is a cornerstone of almost | | | | Clearly, there is a need for a dedicated online |
| every business. In a world of cell phones, | | | | vehicle marketplace with a policy for the provision |
| PDA’s, and instant messaging services, many | | | | of accurate, honest, and trustworthy information |
| businesses exist entirely online and serve the | | | | about the vehicles listed within its database – |
| growing demand for the instantaneous delivery of | | | | a site that is “in the corner” of the |
| information. One industry that is particularly | | | | consumer. Enter < – North America’s |
| prevalent in terms of its newfound presence | | | | first online vehicle marketplace dedicated to the |
| online is the used vehicle industry. If you are a | | | | provision of in depth information so that |
| vehicle owner looking to sell your used car, used | | | | consumers can make a more informed vehicle |
| truck, or other used vehicle, you are probably | | | | purchasing decision. |
| thinking, “Where can I go to sell my car?” | | | | Weather you are selling used cars, used boats, |
| More and more often, people are answering this | | | | used trucks, or other used vehicles, displays a |
| question by turning to the internet to sell their | | | | wide variety of used cars for sale as well as |
| used vehicles. | | | | multiple other categories of used vehicles. Unlike |
| Out of this trend has grown some powerhouse | | | | Craigslist, Kijiji, and online vehicle marketplace |
| online brands, most notably AutoTrader and | | | | giants like AutoTrader, is completely dedicated to |
| These are dedicated websites pertaining | | | | providing consumers with more information about |
| exclusively to the sale of new and used vehicles | | | | the history and condition of the individual vehicles |
| online. Essentially, these sites are advertising | | | | they are browsing through on the site. They |
| showrooms where people and vehicle dealerships | | | | display a wide selection of certified pre-owned |
| can pay a fee to have their new and used cars, | | | | vehicles from multiple vehicle manufacturers. If |
| trucks, and other vehicle types showcased to a | | | | you are thinking, “how can I sell my used |
| worldwide audience of prospective buyers. As | | | | car?” or “where can I go to buy a used |
| powerful as these brands are, they have also built | | | | car?” your questions have now been |
| a reputation for not caring about consumers and | | | | answered. |
| charging astronomically high rates for advertising. | | | | As an empowered consumer, you now have a |
| Also out of this trend towards online shopping has | | | | credible source to find your next used vehicle for |
| spawned a multitude of online classifieds sites such | | | | sale. This is exactly why a dedicated vehicle |
| as Craigslist and Kijiji. Although these sites were | | | | marketplace with a mission to provide honest and |
| not originally created to showcase vehicles | | | | accurate information is in your best interest to |
| specifically, they have recognized the trend | | | | utilize when buying or selling your next used car, |
| towards online vehicle sales and have quickly | | | | used truck, or used vehicle in Ontario and abroad. |
| jumped onboard. | | | | Information you need. Vehicles you want. |