| Auto Industry News Ford May 18, 2010 12:00 AM | | | | change overnight – so it is gratifying to see |
| ShareThis | | | | our real-world improvements begin to fully |
| A new survey shows used Ford cars command | | | | register with consumers," Jim Farley, Ford's group |
| higher prices.Higher resale value of Ford cars, | | | | vice president of global marketing, said in a news |
| which has increased by about $3,000 over the | | | | release. |
| prior year, will take center stage in the | | | | Ford showed a 7.6 percent improvement on the |
| automaker's summer marketing campaign. | | | | Spring 2010 results compared with Fall 2009 in |
| This comes after the American carmaker | | | | ALG's annual Perceived Quality Score survey, |
| received the largest increase in quality score in a | | | | according to a Wall Street Journal report. |
| recent survey conducted by the Automotive | | | | The news provider added that while Ford posted |
| Lease Guide, which measures the perception of | | | | the biggest gain, it ranked third in overall quality |
| quality in car brands as a way of determining | | | | score at 70.5 percent from front runners Honda |
| resale value. | | | | Motor, which scored 83.2 percent and Nissan |
| "We have made huge strides in vehicle quality in | | | | Motor, which received 70.6 percent. |
| recent years but customer perceptions don't | | | | |