| The Honda brand are some of the most popular | | | | Price |
| and highest selling vehicles available today. It | | | | Honda vehicles are not always the lowest priced |
| seems that every vehicle they make rates very | | | | vehicles. One reason is that they do not have to |
| high with buyers and they have developed a very | | | | be. The financing promotions are not always the |
| good reputation. In the late eighties that was not | | | | greatest either. Lately anything promoting less |
| the case. Some of the models had some reliability | | | | than 4.9% is very rare. Again the culprit is |
| issues, but still there was a cult following. Since | | | | demand. Families today want value, and value is |
| then a remarkable transformation has taken place. | | | | reliability. People use the Internet to research |
| The quality has improved greatly and they have | | | | value and find out they are better off spending a |
| slowly invaded the coveted US market with great | | | | little bit more and getting a better quality vehicle. |
| results. How do they do it? | | | | Innovation |
| Reliability | | | | Honda is not afraid to take chances and offer |
| Honda vehicles have one of the highest reliability | | | | something no one has ever seen. Take the |
| factors in the industry. Take the Honda Oddessy | | | | Ridgeline Truck series for example. The under the |
| for example. This model minivan is always in high | | | | bed storage feature was a first in the industry. |
| demand and you really could not get a deal when | | | | Ask any owner if he likes it and they may sit you |
| it came to price. Because the demand was high, | | | | down for a detailed story of how cool it really is. |
| the price stayed high. Still people paid because of | | | | Another great feature of the truck is that it |
| the reputation. Today it is usually a shoot out | | | | actually rides great, not like the typical truck. |
| between Toyota and Honda over the most | | | | Seats that fold up in the rear give the truck |
| reliable minivan market. Neck in neck is a good | | | | some versatility that was missing in the market |
| sign that there is quality there. Somehow the US | | | | for a long time. Having the ability to put ones |
| automakers failed to realize that and deliver the | | | | items in the back cab if it starts raining is a |
| product that the customers really wanted. Instead | | | | feature that sells itself. Honda proves that listening |
| they stuck to the tried and true business plan | | | | to their core market buyers pays off. The last |
| that they have always dominated with in the past. | | | | feature is that the Ridgeline actually rides like a |
| Times are changing, we are firmly entrenched in a | | | | car. Imagine the fact that you can drive a truck |
| global economy. I would have to think that the | | | | that actually is a pleasure to drive. Ad in all the |
| good folks at Honda figure that one out earlier. | | | | extra features and you have a vehicle that you |
| Style | | | | will be proud to own. |
| Honda gets points for style and cutting edge | | | | Honda research is smart, they know their market. |
| design. In today's market even smaller car | | | | For this reason they will continue to dominate and |
| companies have figured out that there is an edge | | | | you will see increased growth from this company. |
| to features. Honda has always led the way in | | | | Any smart business would be smart to emulate |
| giving the market solid cars with good engines and | | | | them. |
| very practical features on the insides. | | | | |