| The used car market is becoming a more feasible | | | | Combined with the rising of fuel costs, consumers |
| option for consumers in our current economic | | | | are less willing to part with large sums of cash, |
| climate. | | | | making the used car market a much more |
| | | | | attractive offer. |
| Buying a car is more than likely the second most | | | | Used car prices are on a large and varied scale. |
| important and costly purchase most households | | | | The consumer not only has the choice in price but |
| will make, second to purchasing their home. The | | | | also a larger choice of model, make and year. All |
| decision making process is therefore a very | | | | of this made easy from the increasing availability |
| important one! | | | | of the online car dealer. |
| | | | | “Dealers are able to show their stock of new |
| The car market, due to its competitive nature | | | | and used cars online. This has made it easier for |
| can be a daunting place for any consumer to | | | | consumers to find the exact car they are looking |
| enter without some prior knowledge of what | | | | for, rather than having to leaf through the |
| they are buying and where the best deals are. | | | | classifieds or trudge from dealer to dealer” |
| However, a large proportion of consumers feel | | | | (Mintel, 2008). |
| happier buying used cars. | | | | The consolidation of the car market is continuing |
| “Since 2004, the market has seen a | | | | in the highly competitive environment, this is good |
| downturn in confidence for the new car | | | | news for consumers, as their choice of new and |
| market” (Mintel, 2008). | | | | used cars at competitive prices will continue to |
| The economic downturn has worried spenders. | | | | grow. |