| > | | | | in a local area paid for a car, but it also outlines |
| The Web continues to be the central source for | | | | what the dealer paid for the vehicle and what the |
| automotive information. The days when car | | | | factory invoice is for that vehicle. |
| buyers would spend a weekend traversing a car | | | | What sets TrueCar apart from other websites is |
| dealer’s inventory in person are over. | | | | the simplicity of its reporting according to |
| Thanks to information provided online, St Louis | | | | consumers shopping at a one used car dealer San |
| Honda dealers and many other auto retailers are | | | | Francisco. Using ample graphics and an easy to |
| recognizing that car buyers are savvier than ever | | | | read bell curve, car buyers can easily see pricing |
| before, and they know what they want and | | | | information on the vehicle that they may be |
| where to find it before heading to the dealership. | | | | considering. It tells consumers at a glance what a |
| With websites such as Kelley Blue Book and | | | | good deal is without making it convoluted. TrueCar |
| providing a wealth of car buying information, | | | | derives their reports from transaction data from |
| consumers have plenty of resources at their | | | | several sources, including financial institutions and |
| finger tips. But now, consumers have even more | | | | vehicle registrations. Eventually, the company |
| at their fingertips thanks to a new website called | | | | hopes to sell cars directly from the website. |
| Launched just last week, TrueCar aims to give | | | | When times are tough, like these, Los Angeles |
| consumers an accurate picture of what's a fair | | | | Used Cars see consumers looking to save money |
| price and what's overpriced. TrueCar provides | | | | in any way they can. This is precisely why |
| free reports that detail not only what consumers | | | | appears to be off to a good start already. |