| So, you have your list of keywords and you're | | | | For example: Hiking Boots |
| wondering how to incorporate them into your | | | | What is wrong with that? |
| article titles. You're wondering if it's possible to do | | | | Well first of all, this title is not very specific, nor |
| SEO article writing that also makes sense to | | | | does it draw a reader in. If you're using a two |
| humans. | | | | word key phrase, most likely your phrase is |
| If you go overboard with your key phrases, then | | | | extremely general and not specific enough to |
| your article has a good chance of being declined | | | | make a good title. |
| by publishers right off the bat. | | | | Your title should specifically indicate what your |
| How can you effectively use keywords in your | | | | article is about, and if your article is about a |
| article titles? | | | | specific aspect of "hiking boots", then the title |
| Is it possible to please search engines, publishers, | | | | should reflect that. For example: "Hiking Boots: |
| and human readers? | | | | Top 5 Best Performers" |
| Yes! This article spotlights a few techniques you | | | | If you're using long tail keyword phrases (3-5 |
| can implement to effectively and correctly use | | | | words long), then the title almost writes itself |
| your keywords in your article titles. | | | | sometimes. For example "How To Eat Healthy" |
| First, let's lay the ground rule: | | | | may be your long tail key phrase, which also |
| *Your title must serve your reader, first and | | | | works well as a title. |
| foremost. The purpose of your title is to tell the | | | | But many long tail key phrases need extra words |
| reader what your article is about. A title is a great | | | | added to them in order to make sense. For |
| place to use your keywords, but the title must | | | | example, the phrase "Used Car Values" is pretty |
| still make sense, be grammatically correct with | | | | general, and the article is likely about a more |
| proper spelling, and accurately portray the subject | | | | specific topic, such as "Used Car Values: How To |
| matter of the article. | | | | Negotiate The Best Price For A Used Car" |
| Now, on to the tips: | | | | 3 - This almost goes without saying, but |
| 1 - Your title must reflect what your article is | | | | unfortunately I see this sometimes: Your title |
| about. Most of the time this decline reason comes | | | | should not be a list of keywords. |
| up when a person writes an article and then tries | | | | What would you think if you saw a "title" that |
| to include their keywords in the title as an | | | | looked like this: |
| afterthought, when the article is not really about | | | | Used Car Pricing, Used Car Values, Used Car |
| the keywords. For example: If your article title is | | | | Deals |
| "10 Heart Healthy Soups", then your article must | | | | This type of title does not make sense, is not |
| talk about 10 heart healthy soups. Whatever is | | | | helpful to the reader, and was obviously an |
| promised in the title must be delivered in the | | | | attempt to get as many keywords in the title as |
| article. | | | | possible. Most publishers would immediately decline |
| 2 - Resist the urge to use a minimalist | | | | an article with a title like that. |
| keyword-only title. If you're extremely focused on | | | | The main idea is to write for your human readers |
| your keywords and the impact they can have on | | | | first by creating a helpful and specific title that |
| your search engine ranking, you might wonder, | | | | reflects what your article is about. You may use |
| "Why not just make a title that is totally keyword | | | | your keywords in the title if they sound natural |
| focused?" | | | | and make sense. |