| Today I was confronted (again) by another would | | | | say that it takes many views of any given page |
| be internet market about some statements that I | | | | to get the average person to take action. Why |
| have made many times and in many places on | | | | wouldn't you want your page in the mix? And this |
| the web. I have been consistent on this issue for | | | | is not even considering the fact that you should |
| as long as I can remember, and I am honestly | | | | be making your product or opportunity stand out |
| puzzled that so many people are adamant in their | | | | amongst the others. Even if you have no |
| opposition to the idea. Here's the premise: Most | | | | competition at all you will still need to get the |
| forums, traffic exchanges, safelists, and similar | | | | word out about your business. |
| forms of marketing are useless due to the fact | | | | I think one of the things that causes a lot of this |
| that all of the other members are only viewing | | | | debate is that people often feel that once the |
| your website, reading your mail, answering your | | | | business they are promoting starts to become a |
| posts, etc, just to get you to do the same. Well, | | | | little successful, the "amateur" or "beginner's" |
| as far as I know that statement is the absolute | | | | marketing techniques are no longer valid for some |
| truth, but my question is why would that bother | | | | reason. But why not? If you have done the |
| you? These people spend money and purchase | | | | proper work, and have built a good foundation for |
| products just like everyone else, and if your pitch | | | | your business, it should stand out amongst all the |
| is good and you distinguish yourself from the | | | | other guys even better. No need to radically |
| competition you will get to reap the benefits. But | | | | change your entire marketing program, especially |
| folks who have bought in to this idea (and I mean | | | | if it has started working for you. And please don't |
| no offense) don't agree. Their reasoning is that on | | | | email me and say that I have implied that you |
| a given traffic exchange for example, there might | | | | should not add new marketing techniques and |
| be hundreds of the same affiliate page being | | | | promotional avenues to your marketing plan. I |
| shown by many different people. | | | | think you should always be on the lookout to add |
| Or in a forum they might be faced with several | | | | to what you have already. In fact if you don't |
| others that are trying to harvest potential | | | | you will most likely not have as much success. |
| customers or affiliates. I understand, I really do- | | | | But there are millions of people online every day |
| but the point is that no matter where or how you | | | | that you can market to absolutely free with a |
| advertise there is going to be a lot of competition; | | | | little effort, and that fact has a lot of historical |
| I mean have any of you ever tried bulk mailers | | | | significance because it has never been easier to |
| for example? How about the local newspaper | | | | start or publicize a business than it is right now. |
| classifieds? If you live in a highly populated area | | | | Why not use what is right there in front of you? |
| the competition in the used car classifieds is huge. | | | | If you really want to succeed with your online |
| So what does this all mean and where am I going | | | | business, you will do everything you can to get |
| with it? How about this- If I sell fruit, and you sell | | | | the largest number of eyes possible on your |
| motorcycles, why wouldn't we be potential | | | | advertising. It is a lot of work, there is no doubt |
| customers for each other? We can both happily | | | | about it, but that is to be expected if you are |
| advertise on the same traffic exchange and | | | | realistic about starting a business no matter if it is |
| possibly do some business with each other. Now | | | | online or off. One last thing - if you have all the |
| for the opposite end of the spectrum. You are | | | | business you can handle (and if you did you most |
| trying to recruit for your affiliate program. So are | | | | likely would not be reading this), then keep doing |
| a hundred other people. Think that makes it a | | | | things your way and better yet share your ideas |
| waste of time? Not so. I have seen many | | | | with the membership here at WAHH. |
| statements over the years on this but suffice to | | | | |