Honda - They're Good Guys Really

The world of Formula One is currently agog withjoins a struggling racing team (in this case
the emergence of lesser teams winning races andNASCAR, rather than F1) with no sponsors,
making a mockery of the so called 'big' teams.money or hope and yet somehow wins. Seeing
After a solitary win in his career, Jenson Buttonthe Brawn GP car with no sponsorship on its
has now won three out of four races in the 2009livery is a constant reminder of how this team
season with Brawn GP and is, at the time ofshouldn't even make race day and how uplifting it
writing, odds on favourite for the drivers' title.is that they do and win. Throughout all the
This is just the beginning of the fairytale. A meresuperlatives for Brawn GP and in particular Jenson
four months ago, Honda announced it was leavingButton, no-one seems to be mentioning Honda.
the sport because of financial losses due to theYes they ran off into the sunset abruptly, but
global recession. This meant the potential loss ofthat was to ensure that the general public still
roughly 800 jobs at F1 HQ in Brackley and morehave new cars to buy, that factories around the
publicly Jenson's as well, before Brawn GP wasworld don't close and quite frankly so the
formed from the ashes a mere month beforefantastic Civic Type R can stay in production.
the start of the 2009 season.Brawn GP drive the car that Honda built and I
The sheer amount of money Honda had pumpedwould imagine therefore that Honda are gutted it
into the sport is a clear indication that theisn't themselves on the top step of the podium. I
Japanese firm had every intention of givingguess we'll never know whether finances could
Formula One their best shot and becoming thehave been re-distributed to enable Honda to run a
most competitive team on the grid. Unfortunately,car in a race or two in 2009 and as a result, reap
despite being the richest team in the paddock,the considerable financial rewards Brawn GP now
Honda was never competitive - its sole race winreceive. Honda also very publicly stopped
coming in Hungary 2006 when all others crashedproduction of the Civic for three months at their
in the wet, leaving Button afloat to cross the linefactory in Swindon, although thankfully all
to the chequered flag. I went to a motor showemployees have now returned to their day jobs.
once and saw a little lad jumping up and down onIronically what all this turmoil means is that there's
the front wing of the Honda F1 car. It was thenever been a better time to buy a Honda.
first time that season the car hadn't brokenThey're not likely to go bust anytime soon, their
(much to the relief of his dad's wallet). Yet despitecar range is very strong and crucially for you,
this poor track record, Honda had high hopes fortheir prices are dropping. 0% finance is now
this season. Realising that money is nothingoffered on many cars in their range, most notably
without design, they wrote off development ofthe Civic, Civic Type R and CR-V. The 0%
the 2007 and 2008 season's car, leaving Buttonfinance packages also include complimentary
picking up after everyone at the back of the grid.redundancy cover meaning that Honda will pay up
The mission said Honda was to win racesto 12 of your monthly payments if the worst
frequently in 2009 and all their resources for twoshould happen in your job.
years were gobbled up. Having checked the bankThe Civic Type R with the top-of-the-range GT
balance though, the development costs had takenspec which includes rain sensitive windscreen
their toll and Honda decided that spending moneywipers, fog lights and a host of interior creature
on its production cars was far less frivolous. It'scomforts can be purchased with a deposit of
therefore a fairytale that after the company's£6,085 with 36 monthly payments of
shock exit, Jenson and the team are not only£199 and a final payment of
employed somehow, but are making everyone£6,026.17. When you consider there was a
else on the grid look like amateurs. The situation iswaiting list for the Type R a mere six months
a real life Days of Thunder, where Tom Cruiseago, it may be time to take the plunge.