Geely And Then Coded By The Acquisition Of "all" Strategy To Enter The Private Car Market

Although the acquisition of Volvo's not thecompared with the highly competitive car market,
eventual signing of the agreement, but lucky thespecial-purpose vehicle profit more objective.
past two days compounded by a new "buy"    Auto analyst Jia Xinguang that the
action by the industry's attention. Reporteracquisition of the reputation of Geely cars,
yesterday from Geely learn that tomorrow will becertainly not Mr. Li momentary whim, but rather
the Geely Automobile Co., Ltd. in Hangzhou, Yuan auspicious direction for future development is
signed an agreement to acquire 100% of assetsto build a comprehensive and complete "touch
in the reputation of cars. This has beenwood" Automotive Group as part of the system.
interpreted as auspicious the industry into the"Private cars and cars are not very different in
area of Special Purpose Vehicle movements havemany ways, the basic part of 'interlaced', such as
also caused Mr. Li to create "touch wood" theuser groups, the car is a consumer-oriented, while
entire product line strategy to go further.the commercial-oriented operators. Therefore, the
    Reputation in the field of cars in thedevelopment of special vehicle auspicious, but also
domestic private car at the leading position, carneed to have a professional team. "Jia Xinguang
sales networks throughout the country. However,that domestic private car industry is still in the
the relevant person in charge told reportersdevelopment stage, which is auspicious chose to
Geely, Geely Automobile reputation acquisition theenter one of the reasons.
main purpose is not to their brands, channels and    In addition, the acquisition of reputation can
products, but hope that through this acquisition,also be seen as Geely Automobile acquisition of
the use of a vehicle's existing factory inthe international top brands of Volvo, to supply an
reputation, facilities, technology, research andalternative avenue for the development of
development and Geely's own high-endhigh-end technology. In China, private enterprises
manufacturers are passenger cars, commercialmostly in the low-end car market as the entry
vehicles and modified cars, to speed up the pacepoint, while the reputation of cars to go is "top
into the private car market to enrich and extendbusiness" line of the repairer. In 2004, the
Geely's product line.reputation of Mercedes-Benz cars and official
    In fact, the commercial vehicle to promoteco-operation to become Daimler - Chrysler
research and development projects already inauthorized only modification in the region of
Geely's overall planning. According to theproduction enterprises, and officially launched in
responsible person said that Geely's R & D2005 based on the Mercedes-Benz Sprinter and
team already has begun doing MPV and otherVito commercial vehicle basis for the high
commercial vehicles, but the R & D at theconversion End commercial vehicle series.
same time, Geely has also been dedicated to find    In addition to special purpose vehicles to
a more suitable vehicle products, specializedenter the market, Geely Automobile reputation of
production base. "In terms of reputation in allthe acquisition have yet another dimension, that is,
aspects of car exactly in line with Geely needs."to build a new technology center. This reporter
    Right now the rapid development of China'slearned that, in the Geely signed with the
automobile market, while the private car marketreputation of car the same day, will also hold
space for development is relatively larger cars.another ceremony is officially settled in Hangzhou
Related survey shows that in recent years,Geely Linjiang industrial park. Geely relevant
China's commercial vehicle market every yearperson in charge told reporters after the Geely
dedicated more than 25% growth rate of thesettled in the industrial park, will be the reputation
year, the market demand will reach 70 millionof asset-based, construction Geely Automobile
units. Contrast to the huge market demand andTechnology Center, Technology Center will be
future potential, the current domestic productionGeely Automobile Geely technology system to
capacity of only 30 a year Special Purpose Vehiclecreate the core of National Cheng Kung
million. While many automobile manufacturers inUniversity, while interaction with the coastal Geely
China have worked hard in the private carAutomobile Research Institute .
industry for many years, but compared with the    However, the foreign acquisition of Volvo,
international community already more than 7000the domestic has also established Research
kinds of products, our country only more thanInstitute and the base, Geely, is there any spare
1000 kinds of product variety, no doubt alsocapacity in the capital won the reputation of the
exposes how much of this gap. In addition,car to become the focus of the parties to guess.