Farewell Jim "the Courtesy Man" Moran

The triumph of Toyota into becoming theFlorida in 1966 where he intends to spend his final
world’s number 1 largest automaker wasdays in retirement.
tainted with sadness with the departure of one ofAccording to Alberto Ibargüen, the former
the legendary car promoter who helped it toMiami Herald publisher who served on the board
become the nation’s best-selling import. Jimof the Florida Philharmonic with Moran, ''As he put
Moran died last Tuesday at the age of 88.it, about three or four years later, he noticed he
Jim Moran is the billionaire owner and founder ofhadn't died.” So Moran returned to the
JM Family Enterprises of Deerfield Beach. Moranshowroom, opening a Pontiac dealership in
also presides over an automotive empire thatHomestead.
ranks among the biggest private companies in theTwo years later Moran met Toyta’s founder
country. Despite the various health problems thatwhich changes Moran’s career. He was
he is facing, he remained to have an activerecruited to distribute Toyotas, being the man
participation in the business until his death. Lastthat he is, Moran first wanted to take a Toyota
Friday before Moran’s death he called Artout for a test drive, according to Ibargüen,
Hendrickson Sr., who owns a Toyota dealership innow president and chief executive of the John S.
Coconut Creek. Hendrickson said, ''He was askingand James L. Knight Foundation. ''He took it on the
me about the sales of the new truck, theroad, slammed it reverse and it didn't break,''---
Tundra”. Hendrickson also said that he askedthat was enough to convince Moran that the
Mr. Moran if there is anything that he could do forToyota was well made, Ibargüen said.
him but the old man said was ``Just take goodAfter that fateful day, JM Family's flagship
care of yourself.''subsidiary in Southeast Toyota Distributors
The story of Moran was one of those Horatiobecame the exclusive supplier of Toyota products
Alger-type figures whose rags to riches storywhich include vehicles as well as auto and range of
have concluded in the building of the world’stoyota truck part in Florida, Alabama, Georgia, and
largest Toyota distributor. Moran was also thethe Carolinas. Moran is also credited for making
very first car dealer that advertises cars onmany Toyota dealers millionaires.
television. The billionaire from Fort Lauderdale H.Hendrickson said, ''I personally believe Toyota
Wayne Huizenga who consulted with Moran inwouldn't be where it is today without Jim Moran,''.
1996 about the launching of a chain of used-carThe death of Moran came the same day as the
superstores has remembered the old man as thenews stating that Toyota had surpassed General
“Courtesy Man”. Huizenga said, "That tagMotors in car and truck sales in the first quarter.
line fit him so well and epitomized the Jim MoranMoran’s other automotive businesses, including
that I knew. Jim was a gifted entrepreneur, butWorld Omni Financial Corp. together with the
more importantly, he was a wonderful person."finance and insurance company JM&A Group,
The path to success of Moran was loaded withthrived.
controversies. First he was accused of taxAccording to Moran’s friend Lewis Cohen,
evasion and then discriminatory practices butpresident of Irving Berlin Men's Shop in Hollywood,
despite all that he has found a way to show hiswhere Moran shopped, he considered the auto
caring side when he launched programs that wouldmagnate ``a great gentleman of this era. One time
benefit troubled youths and recognizes thehe sent all the wives of his executives to New
achievements of African-Americans.York with paid hotel bills and credit cards to show
Moran’s climb to success…his appreciation for the guys who were doing
Jim Moran was born in Chicago's Near North Sidebusiness for him.”
in 1918. His venture into the automotive industryFame, Fortune, Recognitions…
started in 1939 when he borrowed $360 to buy aIn the year 2005, Moran was inducted into the
Sinclair gas station. He also ventures into sellingAutomotive Hall of Fame, joining the line of
used cars at the station. He later on became theindustry icons such as Henry Ford, Lee Iacocca,
top Hudson dealer and the top Ford dealer. Heand Thomas Edison. Mike Jackson, chairman and
was featured on the cover of Time magazine inCEO of Fort Lauderdale's AutoNation, said Moran
1961.will be remembered for his ``ability to create
At the height of his success, Moran, 46 at thesomething that didn't exist and to build it into
time was told by a doctor that he had cancer andsomething far beyond anything anyone could ever
had less than a year to live. After the learning theimagine.
horrible news Moran decided to move to South