| A mother finds alcohol in her son's car and runs | | | | become an instant celebrity? |
| an ad in the local paper to sell the car. On the | | | | I don't know for sure, but I expect that one |
| surface it seems like a nothing story and | | | | person was behind all this. Paul Hartunian. |
| something that might be somewhat common. | | | | Paul is the master at getting major publicity often |
| Yet within days of this classified running the | | | | times for free. He has taught people around the |
| mother is bombarded with interview requests | | | | world how to get massive local, national and even |
| from media outlets across the country. | | | | worldwide exposure for themselves and their |
| Why? Well because of the way that the ad was | | | | business. You can't buy better advertising than |
| written. It used words that the average person | | | | you will get for free or very little money by |
| would not normally see in a car classified which is | | | | making yourself a news story or tying yourself |
| why it has generated so much attention. | | | | into a top story. |
| I discovered a couple of days after seeing the | | | | So have these media outlets be your salespeople. |
| story run that the woman is a professional | | | | While everyone out there is fighting for market |
| copywriter. And now she is having news anchors | | | | share, paying huge amounts for advertising and |
| across the world talking about how great her | | | | spending countless hours on SEO and other |
| copy is written and people are able to see the | | | | website methods, Paul is showing people how to |
| effectiveness of the copy because of how much | | | | do all this for less than the cost of lunch. |
| attention it received. | | | | If you are serious about getting massive publicity |
| Well it gets better. | | | | for your business, Paul is someone you need to |
| In her interviews not only does she promote her | | | | get to know. |
| copywriting business but also a radio show that | | | | Listen to Paul and take action on what he says. |
| she is doing. These interviews are costing her | | | | His methods work with every industry. |
| nothing, yet she is receiving probably millions of | | | | And follow in this woman's footsteps and make |
| dollars of free advertising. | | | | yourself newsworthy and successful. |
| So, how did she make herself a news story and | | | | |