| Have you ever noticed that some brand names | | | | and fixing them up for about 5 years, and they |
| will stick with a product and that is what they | | | | typically just work on them after work and on |
| become called generally? Items like Kleenex and | | | | the weekends. They each have kept a classic car |
| Band Aids are referred to by these names rather | | | | that they have restored and are now working on |
| than tissue or bandage. This is because these | | | | one that they hope to sell for a profit. My son |
| where the first brands to come out with the | | | | and his friend were talking about what they |
| product and to people referred to the product by | | | | thought their profit would get out of their recently |
| the brand name. | | | | completed car and said they would check the blue |
| You can apply the same theory as we discussed | | | | book value against what similar cars were selling |
| in the above paragraph. My son and his friend | | | | for at the car auctions, and then determine their |
| have been involved in purchasing old used cars | | | | sell price. |