| Let's face it, most folks feel wary when shopping | | | | where local consumers can rate all product and |
| for a new car and it all comes down to trust. | | | | service providers in their local areas, to include car |
| Unfortunately, the automotive sales industry has | | | | dealers. |
| earned a bad reputation in the past decades from | | | | The power has shifted to the car buyer. Going to |
| questionable sales practices that have both | | | | the car dealership in the past could be a stressful |
| angered and discouraged car buyers who are | | | | experience where the shopper was unsure of the |
| looking to make what is typically their most | | | | experience they would encounter. Now, the |
| expensive purchase next to a home. There is | | | | shopper can go online and research their local car |
| good news! The majority of modern day car | | | | dealers first, and find the dealership that is |
| dealerships have worked incredibly hard to earn | | | | providing the best deals and service to their |
| and deserve the trust of America's car buyers, | | | | customers. |
| and the Internet has now provided the | | | | Another great benefit of Web 2.0 technology and |
| opportunity for car buyers to find these best | | | | social networking is that the search engines now |
| dealers through online car dealer ratings. | | | | search the Internet and match the dealer ratings |
| One of the great benefits of Web 2.0 technology | | | | found at multiple sites to the local listing of your |
| and social networking is the ability for consumers | | | | dealership. A great example would be to do a |
| to share their shopping experiences online. Car | | | | search such as "city name car dealers" and when |
| buyers can now to go several different sites to | | | | the Google results come up, you will see next to |
| rate the car dealership they have bought their | | | | the Google Map listings at the top that online |
| vehicle from, and share what they liked and/or | | | | reviews from multiple sites have been attached |
| disliked with other online users who might be in | | | | to the Google Map listing. This enables the car |
| the market for a car as well. The simplest way to | | | | shopper to see the majority of reviews at one |
| find these sites is to go to Google or your | | | | spot. Many of the other online rating sites also |
| preferred search engine, and search "car dealer | | | | combine from several sources, making your |
| ratings". You will find several different sites | | | | research session much easier. |
| available where you can input your location, the | | | | Take the stress out of your next car-buying |
| brand of car you are looking for, and then see | | | | experience, and research car dealer ratings before |
| the results of what other people shared about | | | | you shop. You can then walk with confidence into |
| their local car buying experience. Some sites are | | | | the dealership you select - and don't forget, make |
| completely dedicated to folks who are specifically | | | | sure to leave a rating about your local car dealer |
| looking to rate car dealers. There are several | | | | after you buy so that future car shoppers can |
| other alternative sites (typically local directories) | | | | benefit just like you did! |