| Boasting over 7 million unique visitors a month in | | | | reasons Kijiji.ca is outperforming their competitors |
| Canada, Kijiji.ca is the most visited online classified | | | | is the large number of cities it serves, 63 at this |
| site in the country, according to recent data from | | | | time, sprinkled across the country, as well as over |
| comScore. That traffic has translated to a | | | | 500,000 vehicles listed for sale in the Cars & |
| burgeoning auto category on the site, which has | | | | Vehicles category. Also included in the category, |
| also become the most visiting used car classified | | | | beyond the usual trucks, vans, cars and SUVs, |
| site in Canada as well. | | | | are RVs, boats, ATVs and motorcycles, adding to |
| As of February 2009, over 2.6 million unique | | | | the interest in being a place you can find what |
| visitors came to the site looking for a deal on a | | | | you want for Canadians. So along with local |
| used car, which made Kijiji the No. 1 Canadian site | | | | relevance from being available in so many |
| for those looking to sell or buy their vehicles. | | | | Canadian cities, no fees for sellers to list their |
| That's over 25 percent the visits its nearest | | | | vehicles, and the included interface which is very |
| competitor gets. From a consumer point of view, | | | | easy for consumers to use, it all adds up to being |
| the general reason this is happening, is Canadians, | | | | what visitors want in a classified ad site, and an |
| like many of their global counterparts, are focusing | | | | experience with a small learning curve before |
| their attention on acquiring used cars, rather than | | | | being able to use it. All of that ensures there will |
| buying new, as people continue to tighten their | | | | continue to be a growing number of vehicles to |
| financial belts. Almost 50 percent of recent auto | | | | browse for by prospective buyers, as sellers are |
| purchases by Canadians have been directly | | | | given every incentive to list their autos and other |
| between the owner of the car and the buyer, | | | | vehicles on Kijiji. This looks like it's going to |
| making classified sites like Kijiji especially attractive | | | | continue, as for January and February of 2009, |
| to consumers. | | | | the auto section of Kijiji has grown by over 10 |
| "Close to 70 percent of all recent Canadian auto | | | | percent, and time spent on the site has surged to |
| purchases have been used vehicles, making | | | | over 90 million minutes for February, combining all |
| classified sites highly desirable online venues to find | | | | users. Other significant numbers for the first two |
| what buyers are looking for. | | | | months of 2009 are overall page views increasing |
| Close to 70 percent of all recent Canadian auto | | | | by about 16 million in the auto sector, while the |
| purchases have been used vehicles, again, making | | | | combination of former users and new users |
| classified sites highly desirable online venues to find | | | | increased by 13.2 millon. |
| what buyers are looking for. Two of the leading | | | | |