| The aftermarket wholesale wheel market has | | | | substantially increases the handling of an |
| recently gained momentum and is destined to | | | | automobile by keeping the tire tread square to |
| become another automotive industry success | | | | the road. Therefore, drivers of Plus Size custom |
| story. Car enthusiasts are flocking to buy custom | | | | wheels feel the thrill of improved drivability, |
| wheels as they not only want lighter and prettier | | | | instantaneously. On the other hand, improper size |
| alternatives but also demand a high performing | | | | will make tire inches lighter than wheel inches, |
| product that is able to provide ultimate handling | | | | making the vehicle act erratically. Thus, it is |
| and driving experience. Gone are the days when | | | | recommended to consult a wheel specialist before |
| customized wheels were sold at a premium to | | | | mounting these kinds of large wheels. |
| only those who could afford high price tag. Now, | | | | The Popular Brands |
| globalization has allowed manufacturers to design | | | | Currently, the market is fraught with reputable |
| more efficient tires which can be mass marketed | | | | aftermarket wheel brands therefore buyers |
| to an average racing fan. This means that the | | | | should do considerable research before embarking |
| aurora of luxury, sportiness and wealth can be | | | | on a journey to buy custom wheels. Contrary to |
| tailored to meet the tastes of everyday car | | | | popular belief, a wholesale wheel supplier expert |
| lover. | | | | can provide valuable advice instead of usual |
| The Charm of Custom Wheels | | | | marketing rhetoric. If confused, shopping for a |
| Need for custom wheels was readily felt in the | | | | well known brand will ensure safety and value for |
| early years of car manufacturing when | | | | money. Some of the popular brands are Akuza, |
| consumers realized that investment in automobile | | | | MSR Wheels, Incubus, Viscera, MHT, Cattivo, |
| is a huge undertaking. To them, it was logical to | | | | Ballistic, Boss Wheels, Menzari, Devino, Antera, |
| look after their investment as they would care | | | | Marchesini, ION, Sparco, Speedline, |
| for any other luxury item. This idea yielded the | | | | TeamDynamics, NAD Wheels, Lexani, R2 Wheels, |
| concept of custom wheels that would modify or | | | | DUB, Lowenhart, DONZ, Rennen, Rial, Sacchi, |
| replace the vehicle manufacturer standard. | | | | Orobica Line, DIP, M.B Italia, Toora, G.M.P Italia, |
| Historically, these wheels were expansive to | | | | Shooz, Vellano, MOZ, Watanabe, SSR Wheels, |
| produce and were not offered as a standard | | | | Wolfhart, Wolfrace, Panther Wheel, American |
| package to a new car buyer. Often times, the | | | | Racing Wheels, Motegi Racing Performance |
| buyer was enticed to buy it as an add-on | | | | Wheels, Weld Racing, BBS Wheels, CMS, 5Zigen, |
| accessory, a practice that continues to this day. | | | | Volk Racing, Konig Wheels and Rimstock. |
| Fortunately, racing car fans soon found out that | | | | Although not all brands are mentioned here but |
| buying these modified wheels from a reputable | | | | one should be circumspect before buying anything |
| aftermarket wholesale wheel supplier greatly | | | | outside of these popular makes. The appropriate |
| reduces cost in comparison to what car agents | | | | wheel size on a car or truck will depend on a |
| offer. | | | | number of factors but usually custom wheels |
| These cost savings are further amplified by the | | | | range from 16 to 30 inches in diameter. Apart |
| fact that wholesalers effectively increase the | | | | from its size, a good aftermarket wheel dealer |
| value by providing a greater variety of custom | | | | should offer different color wheels. These black, |
| wheels to choose from. Such variations are | | | | green, red and blue colors are considered a vital |
| needed because competition based customers | | | | component of a trophy car. The average range |
| want stronger wheels, able to withstand the wear | | | | of these wheels is below $500 but special |
| and tear of an otherwise rough terrain. | | | | category wheels may demand a higher price |
| Alternatively, appearance oriented car owner | | | | reaching more than thousand dollars. |
| require larger and distinctively designed custom | | | | In wheel manufacturing industry, Lexani is akin to |
| wheels which should stands out in the crowd. | | | | Rolls Royce. These wheels are known for their |
| Therefore, these customized wheels have | | | | world class finish and almost always sell for more |
| become an icon in hip hop and sports culture, | | | | than $500. Despite such high cost, users have |
| inspiring the launch of such devoted publications as | | | | become addicted to its style and quality finishes |
| DUB magazine. | | | | which continues to inspire a generation. For muscle |
| Categories of Aftermarket Custom Wheels | | | | cars and other big automobiles, Jesse James |
| Custom wheels can actually be classified into six | | | | Wheels, DUB and Lexani compete to provide the |
| broad categories but the most desirable | | | | ultimate large wheels of more than 28 inches in |
| characteristic of a wheel will differ by the needs | | | | diameter, constituting every aspect of modern |
| of its owner. | | | | cutting edge technology. Below are the profiles of |
| 1. Automobile Racing | | | | some well known companies that excel in |
| In automobile racing, the weight of the wheel in | | | | manufacturing top quality custom wheels: |
| ratio to car size is of utmost importance as most | | | | MSR Wheels from American Eagle Corporation |
| tracks consist of numerous sharp turns requiring | | | | It is one of the oldest privately held wheel |
| automobiles to optimize corner weights. Still, it | | | | suppliers in the industry. Their network spans |
| does not mean that weight is the only significant | | | | multiple continents carrying a great deal of |
| aspect for racing cars. | | | | investment in Research & Development. A |
| 2. Drag Racing | | | | majority of their inventory comprises of 17 to 18 |
| Another category is drag racing where drivers | | | | inch Silver and Black wheels. The wheels are |
| rely on a wider base to accommodate traction. | | | | developed using advanced ProMechanica and |
| Nowadays, drag racing is not just restricted to | | | | Magma engineering software. |
| main events but continues to thrive legally and | | | | MHT Wheels Inc. |
| illegally. Young groups of automobile fanatics | | | | This California based company specializes in the |
| converge on their favorite hideouts to try | | | | production of large luxury alloy wheels. These |
| techniques that they would never be able to | | | | wheels are always multi piece that are |
| carry out in a formal setting. Due to a shorter | | | | constructed by using inner and outer rim halves |
| track, such clandestine events require that | | | | utilizing the latest CNC machining process to |
| participating cars not only posses the qualities of | | | | ensure long term reliability. MHT wheels are |
| speed but also constitute all the mechanics of | | | | chrome plated larger than 20 inches representing |
| drag racing. | | | | a wide variety of colorful dimensions. |
| 3. Rally | | | | Boss Wheels |
| Perhaps one of the most well known categories | | | | The name is synonymous with aftermarket wheel |
| of car racing is Rally. The main emphasis of a | | | | industry standard. The company produces one of |
| Rally driver is on the strength of its wheels. Due | | | | the largest assortments of customized wheels for |
| to unpaved conditions, rally wheels are made | | | | general public and racing enthusiasts. Customers |
| from a heavy duty metal base. In this sport, a | | | | should always seek a supplier that specializes in |
| good wheel can be the difference between | | | | Boss and is able to give warranties. High quality |
| finishing first or last. It is necessary that | | | | accompanying very reasonable prices has long |
| participants make careful decision between speed, | | | | been a trademark of Boss Wheels. |
| stability and control. Amid the growing popularity | | | | ION |
| of amateur rallies and accompanying lucrative | | | | Ion alloy wheels are custom designed to fit luxury |
| prizes, it is recommended that rally drivers consult | | | | and racing cars. The company distinguished itself |
| an expert wheel supplier to determine the most | | | | by marketing highly intricate products and selling |
| feasible wheel type. | | | | those at abargain. A new style or blowout special |
| 4. Touring Cars | | | | available seems to be available on hand. |
| Touring car racing can be classified as another | | | | American Racing |
| category. This classification is the fastest growing | | | | It is the largest manufacturer of after market |
| classification as it allows heavily modified street | | | | custom wheels in the World. The company is |
| cars to compete. The width and weight are the | | | | popular among motor car enthusiasts looking for |
| primary factors contributing to a performance of | | | | high performance chrome, polished and painted |
| a touring car. Once famous in Europe, modified | | | | wheels for cars, mini trucks and SUV. Every |
| racing car owners love this unique concept as it | | | | wheel comes with a two year warranty on |
| may be the fastest lane to fame and glory. | | | | chrome plating and a life time guarantee on |
| 5. Street Driving (Cruising) | | | | structural defects. Moreover, the prices are in |
| Unlike racing, Street driving allows anyone and | | | | reach of almost every racing fan. |
| everyone to showcase their cars. Here, the | | | | DUB |
| primary concern is the visual appeal. Americans | | | | At DUB, wheels over 20 inches are custom made |
| are more accustomed to cruising strips where | | | | for large vehicles protruding extravagant design. |
| hundreds of cars congregate in a bumper to | | | | The manufacturer is known for its extreme |
| bumper parade displaying their visual appeal to the | | | | fitments that can be tailored to adjust in any car |
| general Public. McHenry Avenue in Modesto, | | | | or super large vehicles. |
| California is one of the most popular cruising strips | | | | DIP |
| made popular by the film, American Graffiti. In | | | | These alloy wheels come in chrome, polished, |
| earlier decades, street driving in Woodward | | | | painted and most other types of finishes. The |
| Avenue, Detroit reached its peak in 1960's when | | | | wide range represents a variety of different sizes |
| magazines like Car & Driver, Motor Trend | | | | and shapes delivering excellent craftsmanship as |
| and CBS World News would cover those events. | | | | well as a great 'value for money'. |
| To many, street driving events or cruising nights | | | | Lexani |
| are one of the best events to see and be seen. | | | | A name of prestige and luxury, Lexani offers the |
| Large events such as these can attract one Million | | | | best selection of luxury aftermarket customized |
| viewers with 40000 cars comprising special | | | | wheels for large size automobiles. Although, the |
| interest, collector, custom, street rods and muscle | | | | price tag is mostly higher than the expectations |
| cars. Apart from the overall beauty, custom | | | | of an average buyer but these products are |
| wheels are one of the cheapest and among the | | | | made to finish the toughest terrain on earth. |
| most attractive feature of this car parade. | | | | When selecting Lexani wheels, it is prudent to |
| 6. Multi-Purpose | | | | consult your supplier who will be able to match or |
| A sixth and somewhat vague category for the | | | | customize Lexani wheels according to your taste. |
| uses of custom wheels is multi-purpose. Fervent | | | | SACCHI |
| custom car designers, who are well known among | | | | Marketed to consumer looking for 16 to 18 inches |
| their community circles, keep multiple sets of | | | | wheel rimes, SACCHI offers amateur and first |
| wheel which define strength, visual appeal, width | | | | time buyers an opportunity to shop for highest |
| and weight. As a result, they proceed to change | | | | quality, head turning design, at lower costs. The |
| them according to the requirements of an event. | | | | manufacturer is proud to distinguish itself solely on |
| Alloy Wheels | | | | reputation for excellence. |
| Actually, a true car enthusiast never misses an | | | | SHOOZ |
| opportunity to buy alloy or chrome wheels. It will | | | | The Company offers some of the most eye |
| not be an oversimplification to suggest that most | | | | catching custom wheels in the industry. A |
| major wheel wholesalers specifically market these | | | | fantastic assortment of gold, silver and black |
| wheels that provide significant advantage over an | | | | wheels are mostly offered with a complete |
| average steel wheel. The major benefit of alloy | | | | package saving plenty of cost in accessories. |
| wheels is that they are typically light weight but | | | | Buying Custom Wheels |
| impart superior strength. Moreover, these wheels | | | | Before buying custom wheels, it is important to |
| are better conductor of heat providing an | | | | keep few things in mind. Concerning appearance, a |
| improved cosmetic appearance. Formula One race | | | | wheel should always add style to your vehicle |
| car drivers use these wheel types as it allows | | | | instead of looking a separate part of your car. In |
| better suspension for vehicle so that a racing car | | | | contrast, if speed is the sole purpose then alloy |
| may follow the terrain closely with a firmer grip. | | | | wheels may be a more suitable choice than |
| It should be noticed that steel wheels require | | | | chrome due to their lighter weight. Racing car fans |
| wheel covers and hub caps due to the corrosive | | | | should buy large rims to give a natural sporty |
| nature of the steel. On the other hand, alloy | | | | look. Make sure that these large wheels fit the |
| wheels are corrosion resistant with a bare metal | | | | bolt pattern of the vehicle which otherwise |
| finish which allows for attractive design finish. In | | | | affects handling. Under these circumstances, a |
| light of increasing theft of wheel covers and hub | | | | salesperson can also act as a good adviser. |
| caps of steel wheels, the overall higher price of an | | | | In order to deal with pricing issues, it is vital to |
| alloy wheel is fully justified. Furthermore, a | | | | understand that most brick and mortar physical |
| severally damaged alloy or chrome wheel can be | | | | storefronts will usually charge a higher price for |
| repaired like new, saving additional dollars in the | | | | same tires sold at online stores. The price |
| long run. Basically, alloy wheels are manufactured | | | | difference is due to warehousing and rental costs |
| in two classes, cast and forged. Wholesalers | | | | of keeping the place. Most savvy aftermarket |
| mostly keep inventory of cast wheels but | | | | wheel buyers select a tire from online store and |
| consumers may also come across forged alloy | | | | then proceed to a physical store to check it first |
| wheels from companies that solely rely on these | | | | hand. Once satisfied, these buyers turn towards |
| such as Vellano, Weld and DONZ brands. | | | | the internet to get a bargain. There is nothing |
| Admirers of Plus Size alloy wheels who crave for | | | | wrong with buying from a reputable online |
| muscle cars and rough terrain should keep in mind | | | | aftermarket wheel supplier as most companies |
| that like standard wheels, these tires come with | | | | have online stores acting as a major source of |
| their own benefits and disadvantages. Probably, | | | | their marketing income. |
| the greatest advantage lies in the fact that it | | | | |