| Those who are considering the purchase of a | | | | Today, new car buyers can take advantage of |
| new car may want to take some time before | | | | the World Wide Web to gain knowledge and |
| visiting or contacting car dealers to consider the | | | | power to be prepared to visit a new car dealer |
| strategies they will use. There are some things to | | | | from a position of power. More buyers are |
| review before staring the new car buying process. | | | | obtaining information from websites than ever |
| New car buyers who gain power from research | | | | before. New car buyers can obtain from the |
| and study will be more likely to have better | | | | internet information on new car details, car prices, |
| results in the new car buying experience. Buyers | | | | options, costs, and even trade in values of used |
| who enter into a dealership armed with | | | | cars. Prospective new car buyers can even find |
| knowledge and a plan of action based on that | | | | out the approximate amount that dealers pay for |
| knowledge will be able to make price offers that | | | | the new cars. In addition is the knowledge that |
| give them an advantage in the bargaining process. | | | | dealers have other commissions and car |
| Knowledge will empower a new car buyer to | | | | manufacturers incentives that reduce the dealers |
| make the first offer, begin the negotiations, and | | | | cost of new cars they have to sell. |
| demonstrate control of the situation. Moving first | | | | Many new car sites and other websites have new |
| in a negotiation demonstrate a position of | | | | car quote functions that new car buyers can take |
| bargaining strength. | | | | advantage of before visiting a new car show |
| One important principle of power in negotiations is | | | | room. The programs get actual "live" quotes from |
| that the buyer is the one who has the money | | | | a few car dealers in the customer area. This |
| and is the customer. The car salesperson and | | | | action allows the new car buyer to begin the |
| dealership need customers to buy the cars and | | | | negotiations for a new car by getting car dealers |
| cannot survive or be successful without paying | | | | to compete for the new customer. |
| customers. The dealership will be motivated to | | | | There are new ways available to become an |
| make the most profit from a car through | | | | empowered new car buyer. One can take |
| negotiations, but are more motivated to make | | | | advantage of them and have a successful |
| the sale of a new car. | | | | outcome to be happy with a new car purchase. |