| I own several sites and make a nice sum each | | | | which type of ad gives the best result. I try to |
| month from Google's popular Adsense program. It | | | | incorporate the ads in my sites so they have a |
| took some time and experimentation to maximize | | | | natural look. I like the link units best because they |
| my revenue. There are literally hundreds of | | | | look like just another link on my site. I usually |
| articles and web sites dedicated to the topic of | | | | position them in a space that fits in with the other |
| search engine optimization (SEO) and keywords | | | | links on the sidebar of my sites. |
| and the placement of adsense ads on your web | | | | I seem to get much better Click Through Rates |
| site. I have read many of these articles and | | | | (CTR) on these ads. People don't seem to be as |
| resources and have implemented many of their | | | | intimidated by the LOOK of the link unit. |
| recommendations. | | | | But the CTR is not the most important statistic, |
| Did you know Google has two different ad | | | | money is. In my experience I receive higher |
| formats? Ad Units and Link Units are very | | | | revenue from Ad Unit vs. Link units. I assume this |
| different and produce very different result. | | | | is because the Ad Unit serves higher price ads |
| Ad units look like this: | | | | than links units do. I have no proof of this, but it |
| Ads By Google | | | | does make sense. |
| Cars for Less | | | | The important lesson to learn is to use adsense |
| Buy new cars for lessfrom the best car place | | | | channels, and experiment with both Link Units and |
| While link units look like this: | | | | Ad unit. I use both on all my sites. If you are only |
| Ads by Google: Cars New Cars Car Fact Buy | | | | using Ad Units at this time, I highly recommend |
| Cars Cheap Cars | | | | you intelligently employ link units for added |
| I employ both type of adsense ads on my sites, | | | | revenue. |
| and I assign channels to each ad so I can see | | | | |