Auto Bild: Bmw, M-b Considering Partnership

Auto Bild, a German motor magazine, reportedGanal's counterpart, Mercedes sales chief Klaus
that BMW, the largest premium carmaker in theMaier, denied days later that there were "any
world, and its closest competitor, Mercedes-Benz,plans at present" to broaden the partnership any
are in negotiations over a partnership in order tofurther.
build subcompact cars.A spokesman for Mercedes said that the brand
Without citing sources, Auto Bild said in itsretained its openness to cooperation where it
forthcoming Friday edition that the two companiesmakes sense but reaffirmed Maier's comments
are expected to make a decision in July if thethat there were no current plans to broaden its
next generation Mercedes A-Class will be built onhybrid partnership with BMW into other areas.
BMW's Mini platform.About BMW
BMW, Mini's parent company, is considering findingAlong with its automotive concerns such as
a partner because heavy cost pressure meansbuilding quality BMW emblem, the BMW Group's
Mini runs the risk of losing money should itsactivities encompass the development, production
Oxford, England plant not run at full capacity.and marketing of motorcycles, as well as
Other than that, discussions could include Hondacomprehensive financial services for private and
and existing partner PSA, and Mercedes, itsbusiness customers.
arch-rival.With BMW, MINI and Rolls-Royce Motor Cars, the
For its part, Mercedes has reportedly planned ongroup is the only car maker in the world to
building the next A-Class in 2012 on a platform topursue a purely premium strategy for all market
be developed together with Chrysler. But thesesectors covered by its brands, from exclusive
plans have been dropped after parent companysmaller cars to top-of-the-range luxury limousines.
DaimlerChrysler have disposed majority of itsOther business interests of the group are
stake in the loss-making U.S. carmaker.insurance (Bavaria Wirtschaftsagentur GmbH), IT
Michael Ganal, BMW's sales and marketing head,consulting and systems integration (Softlab
suggested early last month in an interview withGmbH).
German business magazine WirtschaftsWoche theAbout Mercedes-Benz
expansion of its current cooperation withSince then, German car maker Mercedes-Benz is
Mercedes, which develops hybrid powertrains, intothe pioneer in innovations, striking design and
other fields also.industry-leading safety features that are sure to
A BMW spokesperson said that Ganal wasimpress. It has also pioneered reduction of CO2
generally speaking on the possible furtheremission, comfort for high mileage drivers, and
partnerships.driving dynamics.