| Most of the critics in the auto industry found | | | | new goal involves the reintroduction of the |
| Volkswagens decision to replace Beetle as its | | | | next-generation Golf to the US market. |
| entry level vehicle with all-new Rabbit a great | | | | Nonetheless, it will be given a new name which is - |
| blunder. This is due to the fact that Rabbit does | | | | Rabbit. |
| not hold interest the same way Beetle does. As a | | | | Aside from that, Volkswagen is also aimed at |
| result, sales were considered dismal and | | | | affordability. Hence, the company is offering its |
| It was in the year 1977 when Volkswagen has | | | | cars in a lesser price. This is to cater to the |
| finally decided to replace its entry-level vehicle. | | | | multitude who cannot afford expensive luxury |
| The chosen model was Rabbit, which was built in | | | | cars. Rabbit, which can be purchased in 2-door or |
| the US between 1979 and 1984. However, the | | | | 4-door, is a hatchback which is priced at $14,990 |
| same was replaced by Golf, which eventually did | | | | and $16,990 respectively. This pricing will make |
| not satisfy the expectations of the automaker. In | | | | Rabbit a worthy rival to Toyota Yaris, Honda Fit, |
| fact, last years sales of Golf dropped by 36 | | | | and Nissan Versa. These cars are designed to |
| percent, which is equated to 15, 690 units. | | | | improve mileage and affordability without |
| With this instance, the automaker has decided to | | | | sacrificing the quality. |
| start anew and breathe a new life into sales. This | | | | |