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How Well Can Your Car Withstand Collision?

How safe is your car? Is it above report feeling safer because they can see
average? Do you have any idea how well it out over traffic. Yet a vehicle with a
can withstand collision? The answers to high center of gravity is more likely to
these queries are very important not just roll. Large and heavy cars cocoon
to car occupants but to automakers as passengers in copious steel, protecting
well. Experts say showing consumers how a them in the event of a collision. Yet
particular car performs in times of large and heavy vehicles are more likely
collision is an effective sales tactic. to lose traction. They're more likely to
At the much-concluded New York Auto Show be involved in an accident in the first
held last week, one of the most place."
controversial displays was a crumpled But misconceptions are slowly jettisoning
Ford Taurus. The display was the Dearborn consumers' mind. Last year, Volkswagen AG
automaker's effort to show visitors how ran the "Safe Happens" campaign to
durable Ford parts are and how well promote the Jetta and the Passat. The
Taurus withstands a collision. campaign effectively tickled consumer
Ford Motor Co.'s display created an interest in VW.
ambiance that made consumers think more SmartCar, moreover, used videos of the
about their car safety especially in a crash tests on the Internet even before
crash. For some buffs, the automaker's the ForTwo was offered for sale in
introduction of its innovative safety America. At the automaker's press events,
features is treated as a breath of fresh crumpled, rolled and battered vehicles
air. were displayed. The move has pulled
Historically, automakers avoid any consumers closer to SmartCar.
suggestion that vehicles actually collide Big names in auto safety such as Volvo
and occupants could die in their cars. Cars have also introduced features that
However, safety inside cars has become a provide protection to occupants in
hot issue in the past decades. This is collisions. Features include crumple
why, at present, automakers are finding zones, seat belts, airbags, side impact
ways to offer the most effective auto protection, strong occupant compartment,
features to ensure safety of car and head rests. What's more, car features
occupants. that help avoid crashing such as
Car safety has always been difficult to electronic stability control (ESC),
explain. It is also difficult to sell. antilock braking systems (ABS),
And automakers have allowed unspoken intelligent speed adaptation (ISA),
white lies about safety to promote their traction control, and active braking
cars. Wired News reported: "Drivers who systems were also installed in vehicles.
ride high in a vehicle, for example,




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