| Volkswagen, Europe's largest automaker is | | | | small car, the Golf and its derivatives. |
| employing a top-down approach in launching | | | | |
| cars in India. And within the span of two | | | | And since India is considered to be more of a |
| years the automaker plans to bring its small | | | | sedan market, Volkswagen India would first |
| car followed by what seems to be a mini car | | | | try to sell sedans like the Passat and then |
| under the Maruti 800 category to India. | | | | follow it up with the Golf and its |
| | | | derivatives. For a great part of its proposed |
| After recently announcing that it will start | | | | lineup the automaker is expected to retain |
| introducing the all new Passat as its entry | | | | 55:45 ratios between diesel and petrol. Mr. |
| vehicle in India, Volkswagen plans to launch | | | | Bruedgam further added, "We will begin our |
| next what it calls the A-Class, the Golf, and | | | | sourcing activities from April, first for the |
| its derivatives. According to Pierre | | | | cars to be made here and then for the global |
| Bruedgam, a member of the board purchasing, | | | | market." |
| Volkswagen India, "We will launch a new car | | | | |
| every year. This year, it is the Passat | | | | Volkswagen officials after visiting India saw |
| sedan, a B class car, which will be launched | | | | that a single purchase office may not be |
| in September. And for next year, the A Class, | | | | enough and said that they may need to open |
| which comprises the Golf and its derivatives | | | | other offices in the other two auto hubs |
| are going to be launch. It will then be | | | | located in Delhi and Chennai. VW officials |
| followed by volume segment small car which | | | | have also stated that logistics is an |
| will be offered as notchback and hatchback | | | | important consideration when sourcing for |
| for 2009. In our terminology, the small car | | | | global operations if the company aims to |
| is A Zero Class. We are also looking at the A | | | | remain competitive. They also added that |
| Zero Class, which is the equivalent of the | | | | Europe's largest automaker may also get some |
| Maruti 800." | | | | of their metal products from India |
| | | | particularly for its needed volume products. |
| Mr. Bruedgam was in Pune for the inauguration | | | | And since a great number of VW cars are |
| of it's off site office and at the same time | | | | expected to be sold in India, the automaker |
| was looking for some interested local | | | | would also make sure that aftersales services |
| sourcing for the e410 million, | | | | such as repairs are made available to the |
| 110,000-capacity car plant at Chakan. | | | | customers that is, aside from the Volkswagen |
| Volkswagen India is expecting to reach the | | | | Repair Manuals that goes with the vehicles. |
| 110,000 capacity by 2009 as it launched its | | | | |