| Early this March, IAG Research, a company | | | | major categories: |
| that conducts researches and surveys about | | | | |
| the primetime television programs watched by | | | | Most Effective Overall Ad: Non-luxury |
| the public in major cable networks has | | | | |
| released the finalists of their first ever | | | | - Ford Escape Hybrid: Kermit the Frog talks |
| IAG Automotive Advertising Awards. IAG | | | | about being "green" |
| Research also determines the effectiveness of | | | | |
| TV advertisement and product placements of | | | | - Volkswagen Jetta: African-American male |
| domestic and international corporations. | | | | asks white Jetta owner to teach him how to |
| | | | dance |
| The first ever IAG Automotive Advertising | | | | |
| Awards aims to determine the most effective | | | | - Volkswagen Passat: Women in the sedan are |
| TV advertising campaign of automotive | | | | run into by another vehicle |
| companies, displaying their new vehicle | | | | |
| models. The TV ads were aired in 20 cable | | | | Most Effective Overall Ad: Luxury |
| networks all over the US. Selection of the | | | | |
| finalist and winners are based on the votes | | | | - Lincoln Navigator: Basketball star Dwayne |
| from over 1 million TV viewers who respond to | | | | Wade helps build an inner city court |
| survey questions conducted by IAG Research. | | | | |
| | | | - Lexus LS 460: Demonstration of the sedan's |
| In regards with this, Volkswagen of America, | | | | no-hands parallel parking option |
| Inc. has recently announced that the | | | | |
| advertisement campaigns for the Volkswagen | | | | - Hummer H3: A man turns the SUV into a |
| Jetta and Passat models are among the | | | | submarine |
| finalists of the first ever IAG Automotive | | | | |
| Advertising Awards. The VW Jetta was | | | | Most Liked Ad: Luxury or Non-luxury |
| recognized as the finalist for the "Most | | | | |
| Effective Overall Ad: Non Luxury" category, | | | | - Honda Pilot: A troll stops a family in the |
| while the VW Passat wagon was selected as a | | | | SUV |
| finalist for the "Most Effective Established | | | | |
| Nameplate Launch Campaign." | | | | - Jeep Wrangler: A lizard stares down the SUV |
| | | | |
| The 2007 VW Jetta for the "Dance" ad features | | | | - GM Warranty: Cars fly above the street |
| a person asking a VW Jetta owner how to | | | | |
| dance. | | | | Most Effective TV Launch Campaign for an |
| | | | Established Nameplate |
| The 2007 VW Jetta compact sedan was | | | | |
| recognized for the "Dance" ad, which features | | | | - Nissan Sentra |
| a black person asking a VW Jetta owner how to | | | | |
| dance. The car offers comfort and convenience | | | | - Lexus LS |
| for customers along with standard VW Passat | | | | |
| parts including cruise control, CD player, | | | | - VW Passat wagon |
| air conditioning, traction control, | | | | |
| height-and-telescoping steering wheel, | | | | Most Effective TV Launch Campaign for a New |
| four-wheel independent suspension, | | | | Nameplate |
| electro-mechanical steering, and a standard | | | | |
| manual transmission. The VW Passat was | | | | - Dodge Nitro |
| recognized for the "Safe Happens" | | | | |
| advertisement campaign. The 2007 VW Passat | | | | - Nissan Versa |
| comes in two variants: sedan and wagon, both | | | | |
| equipped with a 2.0-liter turbocharged engine | | | | - Toyota Yaris |
| with an advanced direct-injection system. | | | | |
| | | | IAG Research will hand the awards on April 4 |
| Meanwhile, here are the finalists of the | | | | at the opening of the 2007 New York |
| Automotive Advertising Award along with the 5 | | | | International Auto Show (NYIAS). |