Retro Mania:

America's thirst for cars of significance continuesproduction. No word if a retro Pinto is being
unabated. Long tired of copycat, cookie cutter,planned by FoMoCo.
uninspiring models, consumers are demanding -Chrysler got in the retro craze with its
and receiving - cars that are, quite frankly, retro.introduction of the 2000 PT Cruiser. Based on
Yes, America's automakers are reaching back in1950s era panel vans, the PT Cruiser sits on the
time to build a bunch of models based on popularnow defunct Neon platform, but sales have been
models from yesteryear. Let's take a look at thestrong for Chrysler. The Dodge Challenger,
"Big 3" automakers and their current crop ofanother Chrysler product, is the car many are
retro cars as well as "future" models soon to bewaiting to see if and when it debuts as an '09
released.model. Borrowing cues from the '71 model is part
Defined, retro cars are vehicles that take theirof the fun of this car: a hemi engine coupled with
styling cues from cars built a generation or twoa fantastic interior will certainly help move sales.
ago. No, these vehicles aren't carbon copies ofFor the record, the current Dodge Charger isn't
earlier models, rather each retro car borrowsretro - it has four doors - but I am mentioning it
much of their look from earlier models.because it is one cool car!
Although American automakers dominate theChevrolet went retro with the SSR, a "truck"
retro market, the Volkswagen New Beetle wasbased on 1950s era pick ups. Word has it that the
one of the first cars to reach back as it wentslow selling SSR - hey, $42K for THAT thing - is
forward. Based on the VW Golf platform, theon its last legs. Fortunately, the HHR [Heritage High
circular shaped New Beetle hearkens back to theRoof] will keep Chevy in the retro business as this
flower child era with its current rendition of thenew for 2006 model takes its styling cues from
people's car. Fortunately, VW had the presence ofthe '49 Suburban. Some would say the PT Cruiser!
mind to include its famed "flower holder" in withAre we likely to see more retro cars in the
the dash, to evoke memory of the earlier model.future? Maybe, but probably not a Caddy replete
Ford pushed the retro market forward with itswith fins or a Chevy Vega. America's love with
introduction of the Thunderbird in 2002. Borrowingold models is strong, but selective, and the
heavily from early sixties era TBirds, the car hasautomakers must be certain that consumers
had mixed success as Ford sold a very limitedreally want a particular retro car before putting it
number of the model for a few years and theninto production. Oh, by the way, the '09 Chevy
discontinued it after the 2005 model year, citingCamaro concept is one hot looking car!
poor sales. In 2004, Ford introduced a retroCopyright 2006 - Matt Keegan is a freelance
version of the Mustang, based on the '67 Mustangwriter covering important automotive topics and
fastback. Unlike the TBird, the Mustang has beenproducts including tie rod, Mustang tie rod and
a huge success and Ford can barely keep up withDodge tie rod parts.