| Among the dozens of different groups that | | | | traditional values that they hold dear. Among |
| have sprouted over the years clamoring for | | | | the more prominent boycotts that the group |
| various family-related issues, the American | | | | has undertaken are those against fashion |
| Family Foundation (AFA) has to be one of the | | | | company Abercrombie & Fitch (on the grounds |
| most highly-visible and controversial of the | | | | that it uses "softcore pornography in company |
| lot. The groups has come a long way since | | | | catalogs"), film distributor Movie Gallery |
| being established as a wholly conservative, | | | | (which it refers to as a "distributor of |
| Christian non-profit organization in 1977 by | | | | pornographic videos"), convenience store |
| Rev. Donald Wildmon. At that time, the group | | | | chain Kmart (for its role in the "Sale of |
| was known as the National Federation for | | | | adult-rated music CDs") and athletic brand |
| Decency and it was based in Tupelo, | | | | Nike (for "promoting a back door move to |
| Mississippi. | | | | legalize homosexual marriage"). |
| | | | |
| One of the areas where the AFA is visible is | | | | Its track record of activism also includes |
| through the articles that it publishes | | | | major boycotts against popular TV shows, |
| regularly promoting traditional nuclear | | | | movies and businesses that it perceived to be |
| family values and the main tenets of | | | | promoting indecency. They have also set out |
| Christianity. The group is known for its | | | | on crusades against some well known and |
| strong support for Christian missionaries and | | | | highly regarded consumer brands such as |
| its intense hatred and opposition against | | | | Crest, Volkswagen, Tide, Clorox, Pampers, |
| abortion, homosexuality and pornography. They | | | | MTV, Burger King, the Carl's Jr., Kraft |
| are also known for their role in promoting | | | | Foods, Mary Kay Cosmetics, Old Navy, |
| "clean entertainment" and for preaching the | | | | NutriSystem, and American Airlines. |
| values of thrift and railing against | | | | |
| excessive debt. | | | | There is no cause that is too small for the |
| | | | AFA. In fact, in 2004, the AFA launched an |
| As an activist group, the AFA is one of the | | | | attack against the cartoon film Shark Tale on |
| best-organized in the country, especially | | | | the grounds that the animated flick was |
| when it comes to launching boycotts and | | | | brainwashing children into accepting gay |
| letter writing campaigns that promote | | | | rights. |