| Among the dozens of different groups that
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| | hold dear. Among the more prominent
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| have sprouted over the years clamoring
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| | boycotts that the group has undertaken
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| for various family-related issues, the
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| | are those against fashion company
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| American Family Foundation (AFA) has to
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| | Abercrombie & Fitch (on the grounds that
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| be one of the most highly-visible and
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| | it uses "softcore pornography in company
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| controversial of the lot. The groups has
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| | catalogs"), film distributor Movie
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| come a long way since being established
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| | Gallery (which it refers to as a
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| as a wholly conservative, Christian
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| | "distributor of pornographic videos"),
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| non-profit organization in 1977 by Rev.
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| | convenience store chain Kmart (for its
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| Donald Wildmon. At that time, the group
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| | role in the "Sale of adult-rated music
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| was known as the National Federation for
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| | CDs") and athletic brand Nike (for
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| Decency and it was based in Tupelo,
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| | "promoting a back door move to legalize
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| Mississippi.
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| | homosexual marriage").
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| One of the areas where the AFA is visible
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| | Its track record of activism also
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| is through the articles that it publishes
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| | includes major boycotts against popular
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| regularly promoting traditional nuclear
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| | TV shows, movies and businesses that it
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| family values and the main tenets of
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| | perceived to be promoting indecency. They
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| Christianity. The group is known for its
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| | have also set out on crusades against
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| strong support for Christian missionaries
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| | some well known and highly regarded
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| and its intense hatred and opposition
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| | consumer brands such as Crest,
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| against abortion, homosexuality and
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| | Volkswagen, Tide, Clorox, Pampers, MTV,
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| pornography. They are also known for
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| | Burger King, the Carl's Jr., Kraft Foods,
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| their role in promoting "clean
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| | Mary Kay Cosmetics, Old Navy,
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| entertainment" and for preaching the
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| | NutriSystem, and American Airlines.
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| values of thrift and railing against
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| | There is no cause that is too small for
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| excessive debt.
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| | the AFA. In fact, in 2004, the AFA
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| As an activist group, the AFA is one of
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| | launched an attack against the cartoon
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| the best-organized in the country,
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| | film Shark Tale on the grounds that the
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| especially when it comes to launching
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| | animated flick was brainwashing children
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| boycotts and letter writing campaigns
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| | into accepting gay rights.
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| that promote traditional values that they
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